Digital marketing occurs when businesses use a number of different digital methods to connect and advertise to their customers who spend a lot of time online. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay. Some examples of traditional marketing include: newspapers, magazines, mailbox flyers, television or radio advertisements. Examples of digital marketing however are: websites or advertising through different social media platforms, for example: Facebook, Twitter or YouTube, etc. One of the benefits of traditional marketing is that it is easier to reach your local audience when you use traditional marketing. Examples of traditional marketing are things like radio advertisements or mailed flyers. With traditional marketing, most marketing pieces can be kept and the audience will watch them over and over again. For example, mailbox flyers cannot be thrown away immediately and will therefore be reviewed again and again and may tempt a customer to purchase whatever is advertised. Traditional marketing techniques are also often easier to understand than digital marketing techniques because the audience has usually already been exposed to traditional marketing techniques. Therefore, when he sees this type of strategy used, it is easier for him to understand. However, although there are some disadvantages to traditional marketing, one of the disadvantages of using traditional marketing is that when you use traditional marketing, there isn't really an interaction between the type of traditional marketing method used and the public. This is why traditional marketing methods are often used to provide information to the public about what is being advertised and about the brand. Additionally, some traditional marketing techniques used, for example radio and print advertisements, can often be extremely expensive because not only does the company have to pay to print the materials, but they also have to get people to distribute them. Finally, traditional is not easy to measure, so it will be difficult for businesses to measure the success of their traditional marketing campaigns. While traditional marketing campaigns are often considered more passive, digital marketing campaigns are generally more active and tend to actively engage the target. audience. This allows the two marketing campaigns to complement each other as traditional marketing campaigns can be used by businesses to provide product and brand information and digital marketing campaigns can be used to engage with the target audience and increase brand loyalty and awareness. awareness and product loyalty. Using traditional and digital marketing campaigns also allows businesses to market themselves through several different channels, allowing for maximum effectiveness as the business is able to reach a greater number of people as different types of marketing campaigns work better on certain people. than others, for example, a younger audience will be more exposed to digital marketing campaigns because they will use social media, and traditional marketing campaigns such as mailbox flyers will be more effective for the older community because she will actively check her mail, it's.