Table of ContentsIntroductionStarbucks Reaches IndiaDiscussionIntroduction When it comes to social media, Starbucks makes truly virtuous use of social media as a marketing strategy. The first thing they did was offer free Wi-Fi to their customers. When someone talks about social media, Facebook and Instagram come to mind. Therefore, in 2008, Starbucks created its Facebook page and has around 35 million people who liked the page. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay On Instagram, more than 7 million people follow their page. So they use these two platforms for people who want to interact with them. When it comes to Twitter, Starbucks regularly connects with its customers by replying to their tweets and if any (DSIM, 2016). Service performance helps measure success. As we all know, if you need to retain your customers, you first need to keep your employees happy. For Starbucks to continue to maintain its success and brand reputation, it needed to properly measure service performance. Starbucks created a mysterious customer tool called Customer Snapshot to measure the quality of its service. So, the anonymous person used to visit the stores almost three times in a quarter. Once this process was completed, the person evaluated the service; which were - Speed ​​of service, Cleanliness, Quality of product and Service. If the company's specific scores are high, then obviously the company is doing well and if not, the company needs to look at what is wrong. Starbucks has reached India Starbucks tried to come to India in 2007 but unfortunately it didn't happen. . However, Starbucks came to India in 2012. It entered India with the help of the Tata Group, as Starbucks India is a joint venture with the global beverage group Tata. In India, they have opened almost 100 stores in different cities(381). As Tata has a lot of experience in the Indian market, they have helped Starbucks expand in India. As they have TAJ hotels, Tata decided to offer Starbucks coffee in Taj hotels and hence also changed the menu of Starbucks in India. (Bharee, 2012). The most important strategy for Starbucks' success in India has been the company's influence over Tata's coffee bean farms and its roasting facilities. This helped Starbucks create a workable structure, which helped them compete with other local coffee shops. (Gopalakrishna, Victor and Fleishmann, 2016). As Starbucks knew Indians and the Indian market, they decided to introduce their tea brand in 2017 called Teavana. This has helped to further grow their business and also has an edge over their competitors. Starbucks has planned a strategy to avoid food waste. They decided that they would never waste food that is not sold, but rather give it to the poor or needy, which is how Starbucks' food sharing strategy came into action. DiscussionStarbucks as a blue ocean strategy, since the beginning of the year. Starbucks' goal was to create a new perception of coffee culture. Starbucks wanted its customers to enjoy coffee rather than just having it. The first step of the theory is to create a market where there is an uncontested market and Starbucks has succeeded in doing this. Starbucks has been successful in attracting customers and has also transformed people who are not accustomed to coffee into coffee drinkers. Starbucks has been a successful brand for a long time; they have built customer loyalty. According to Starbucks, they,.