Arambula Ceramic TileThis article will describe a new small business that is about to start up. This paper will outline strategic planning and management and why it is important for the new business to succeed. This document will also explain the four management functions related to creating and implementing a strategic plan. Mission and vision are very important in a business to achieve all the objectives and goals. The way to know if there is something wrong is to do a SWOTT analysis of the company to identify what the market situation is in relation to the skills. A business scorecard is also important for developing a strategic plan to achieve the company's short-term and long-term goals. The above information will also be explained in this article. The small business is called Arambula Ceramic Tile and is a flooring store. This company sells ceramic tile, vinyl tile, carpet, laminate, hardwood flooring and also provides professional installation. Arambula Ceramic Tile plans to enter the residential and commercial sector. The intention is to sell and install flooring to all home builders in the area. But first, Arambula Ceramic Tile must understand and practice strategic management and planning. Strategic management is a method of setting up and implementing several competitive actions to improve the success of a company or organization in the present and in the future. These competitive actions must arise from customer demand in the external environment and similarly from the company's internal capabilities to make important decisions. Decisions made by the company should be followed by an analysis of the current business situation to ensure the best possible decision. Strategic planning is defined as determining the process requires achieving an objective that best utilizes available resources. As an example, in marketing, a strategic plan involves the selection of target market segments, a position, within the framework of a product's market requirements, such as price, features and distribution channels , to name just a few. There are four management functions relating to creating and implementing a strategic plan and these four factions plan, organize, direct and control. Planning is defined as the core of management functions, planning is the basis on which the other three functions should be created. Scheduling can cause problems for many people in the company, as well as management..