If customers do not continue to purchase products from a company, there will be no profit. For the needs of the consumer, good communication habits are required so that their satisfaction is always a priority. By constantly maintaining an open means of communication with buyers, we will always know how to satisfy them. Word of mouth can make or break a business (Richins, 2009). When consumers receive negative feedback about a product from someone they trust in their personal life, they are very likely to avoid purchasing that product. Communication habits must be consistently practiced with employees and consumers in order to be an effective team leader.