E-commerce applications support the interaction between different parties participating in a business transaction via the Internet. The growing importance of e-commerce is highlighted in a study led by researchers at the Georgia Institute of Technology's Graphics, Visualization, and Usability (GVU) Center. In the summary of the results of the eighth survey, the researchers report that "e-commerce is taking off both in terms of the number of users making purchases as well as the total amount of customers spending via Internet transactions." Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay Although the issue of protection/warranty remains the main reason why more customers do not buy products online. The GVA survey also indicates that confidence in the security of e-commerce is increasing. As more and more people have confidence in today's encryption technologies, it can be expected that more and more users will frequently purchase items online. A good e-commerce site should present the following factors to customers for better usability. Know when a product has or has not been saved to the cart. Return to different parts of the site after adding an item to the cart. Easy scanning and selection of items from a list. Effective categorical organization of products. Simple navigation of the listing page welcome to information and order links for specific products. Obvious shopping links or buttons. Minimal and effective security notifications or messages. Consistent layout of product information Another important factor in designing an e-commerce site is feedback on the customer's request. The interactive cycle between a user and a website is only complete when the website responds to a command entered by the user. According to Norman, “Feedback – returning information to the user about the action that was actually performed and the result obtained – is a well-known concept in control science and information theory. Imagine trying to talk to someone when you can't even hear your own voice, or trying to make a drawing with a pencil that leaves no trace: there would be no return." Comments on a site Web often consist of a change in the visual or verbal information presented to the user. Simple examples include highlighting a selection made by the user or filling out a field on a form based on the selection. 'a user in a drop-down list Another example is to use the sound of a cash register to confirm that a product has been added to an electronic shopping cart. Completed orders should be acknowledged quickly. of receipt or order fulfillment Keep in mind: This is just a sample Get a custom article from our expert writers now Get a custom essay The time it takes to generate and upload this page. however, is a source of irritation for many e-commerce users. Users are quick to assign meaning to events. A blank page, or what a user perceives as "long" to receive an acknowledgment, can be interpreted as "there must be a problem with the order." If generating an acknowledgment may take longer than the user can reasonably expect, then the design should include feedback..