Facebook is a multinational company that provides online social networking services. It was founded in 2004 by five Harvard students. These founders are Mark Zuckerburg, Eduardo Saverin, Dustin Moskovitz and Chris Hughes. The company started in 2003 and was then called Facemash, but was shut down two days later by the university. Then in 2004 it became known as Facebook and was used by university students, then it spread to students of other prestigious universities and by the end of 2004 it reached one million active users. Facebook was announced as the world's largest social network in 2012 with over a billion users at that time. Today, Facebook has more than 2.5 billion users. The company's headquarters is in Menlo Park, California. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get an original essayFacebook's organizational culture is very important in the company's development. This is how it maintains its competitiveness and promotes creativity and innovation among its employees. Facebook's culture is a hacker culture as described by Facebook Inc. It is a culture that pushes employees to strive to improve. Among the most important characteristics of Facebook's organizational culture are creative problem solving and decision-making, boldness, openness, speed, and continuous improvement. The creative problem-solving and decision-making culture pushes employees to come up with unusual ideas. The culture of audacity helps improve the company's flexibility in the face of problems. For example, it encourages employees to solve problems immediately and on their own instead of waiting for upper management to resolve them. Openness highlights the importance of internal communication between employees and minimizes restrictions on employee activities. For example, the company encourages employees to focus on the issues they consider most important, thereby improving their ability to solve problems. The speed feature allows Facebook to respond quickly to trends and changes in user preferences. This functionality is implemented through the use of small, flexible and rapidly evolving teams. The Facebook company believes that improvement is a never-ending process and therefore uses the continuous improvement feature to continuously iterate its products and regularly evaluate its websites, applications and products. Facebook supports its social media business through its social initiatives that reach out to all of its diverse users. » and therefore requires global standards. For example, it must maintain confidentiality that meets different standards. A recent social initiative is the caring reaction they added, which allows users with different social norms to show their care and improve relationships between users. There are different groups that Facebook considers when approaching its social initiatives. These groups are users, advertisers, employees, governments and communities. Facebook takes the green approach seriously. Its carbon emissions are relatively low compared to Google Inc. For example. This only represents 258,000 tonnes of CO2 per year, while Google's represents 1.5 million tonnes per year. The company is taking many steps to become greener. For example, in 2011 it announced that it would build a green data center in Sweden, taking advantage of thecountry temperature to keep servers cool. Facebook also announced that it is "committed to reducing our greenhouse gas footprint by 75% and achieving 100% renewable energy by 2020." This is an opportunity to support the communities we are a part of and make a positive impact on the world. ", it is clear that Facebook's green approach is the market approach where Facebook responds to customer preferences for environmentally friendly products. Facebook strives to minimize its impact on energy, emissions and water, protect its workers and the environment, and partner with others to develop and share solutions Social initiatives have a big impact on Facebook. new features that would help better protect user privacy Facebook is also taking other steps, such as responding to advertisers' interests, including effective and efficient advertising services through automated reporting to minimize human intervention. also meets the interests of its employees, including high compensation and career development through competitive human resource policies. For example, Facebook offers the highest salaries. Facebook is present in almost every country, except for a few where it is banned. These countries are China, North Korea, Syria and Iran. Facebook definitely has a geocentric point of view. She believes that it is very important to have a vision focused on the world and to benefit from the diversity of her collaborators. Facebook's website states that "hiring people with different backgrounds and perspectives helps us make better decisions, build better products, and create better experiences for everyone." ". Facebook finds it very important to hire highly qualified people from underrepresented groups to benefit from their wide variety of perspectives and experiences that would help deliver products that are truly designed for everyone. Facebook started only at Harvard University and was accessible to people with Harvard emails, but by the end of 2004, membership had expanded to almost all American universities and also reached Canadian universities. Facebook then continues to expand to universities and high schools in countries including Australia, Mexico, New Zealand, the United Kingdom and Ireland. It wasn't until September 2006 that Facebook became open to anyone over the age of 13 with an email address. Facebook had then officially gone global. Facebook's primary growth strategy is diversification, both related and unrelated. For example, Facebook has joined forces with the company Oculus VR to offer virtual reality technology on social networks. Another example is that Facebook coordinates with governments to allow their citizens to have access to Facebook. Additionally, Facebook is entering into alliances with telecommunications companies to increase the number of users accessing Facebook through the mobile application. For example, at Vodafone there are offers and packages aimed only at accessing Facebook. By performing a SWOT analysis on Facebook, we see that it has many strengths that make it one of (if not) the largest social media platforms. Facebook's main strengths are a strong group image, a large consumer base, high revenues and an innovative workforce. These assets bring many benefits to the company. For example, the large consumer base encourages more people to join