Marriottt International, Inc. is a diversified American hospitality company with a broad portfolio of hotels and related lodgings. It owns more than 3,900 properties in more than 72 countries and territories around the world. Founded by J. Willard and Alice Marriottt and guided by the leadership of the Marriottt family for more than 80 years, the company is headquartered in Bethesda, Maryland, USA, and reported revenue of nearly $13 billion in fiscal year 2013 (Marriottt.com)Marketing Planning and GoalsThe hotel is constantly expanding and in 2010 announced plans to add more than 600 hotel properties by 2015, mainly from emerging markets like India, China and Southeast Asia (reuters.in). Marriottt has thrived using many different brands, several of which Marriottt incorporates. name in them. However, one of its most famous brands stands alone: ​​The Ritz-Carlton, with luxury hotels and resorts around the world. In October 1993, Marriottt Corp. was divided into two companies: Host Marriottt Corporation, which owns real estate and operates airport concessions; and Marriottt International, the lodging business. In 2004, Marriottt had approximately 255,000 rooms, with revenue of more than $10 billion. In 2004, Marriottt controlled 17 percent of all branded full-service hotel rooms in the United States. In fiscal 2006, Marriottt International reported revenue from continuing operations of US$12.2 billion. According to DiversityInc magazine, for the fourth year in a row, Marriottt has been ranked among the “50 Best Companies for Diversity,” the highest in the lodging industry. Marriottt also placed fourth in the “Top 10 Companies for People with Disabilities” category. In total, 317 companies responded to the survey. A...... middle of paper ......hard. Job descriptions are narrowly defined with little flexibility. Jobs are divided into different specializations, for example in finance and marketing. This makes control easier. All orders are taken at the head office. At JW Marriottt in Hong Kong, the managing director maintains control of the company and makes decisions regarding the entire organization. This leads to little opportunity for subordinates to make their own decisions, which leads to a lack of motivation. Marriott prevents this from happening by having some decentralization within the structure. The subordinates in Marriottt's organizational structure in each department will take orders from the head of that particular department, similarly, the general manager will have authority over the heads of each department. Also, written documents and weekly meetings between department managers and employees.