I strive to review research projects surrounding the topic "What impact does advertising have on consumer purchases?" » Britain made history on December 22, 1955 when it released the first television advertisement; it was for “Gibbs SR toothpaste”. Since then, advertising has become a global phenomenon, used every ten to fifteen minutes on free television for all kinds of products, services, show promotion and other items intended for purchase by the consumer. Through this research project, I strive to study the links between various forms of advertising and consumer purchasing. Promotional tactics, visually evocative images, trademark slogans and jingles are all used as sales mechanisms in the advertising world, but the question to study is which aspect of an ad leads to purchase by the consumer. Over the years, many people have looked into the subject. researching consumer behavior in response to brand advertising. “Impact of Branding and Advertising on Consumer Purchasing Behavior” is an article in the “World Applied Science Journal” published in June 2013. This article establishes the position that our modern society is so consumed by his profile and personal status that we buy without any basis. on quality but because of the status of a brand. It also suggests that the war between companies is no longer based solely on price but around customer attraction achieved through advertising. Advertising plays a “crucial role” in attracting customers to a brand and/or product and is an essential mechanism for influencing “consumer purchasing behavior”. A counterargument to these prevailing ideas concerns the many individuals and families in 21st century society who often buy based on price. P...... middle of paper ...... personal sports profile was excellent for initial increase in profits; However, after the front of a new face was forgotten, sales fell again within a year. Throughout the research, several implications were established, one of them being that there was a positive increase in sales, high stock returns and overall positive results, so that celebrity endorsement proved effective. In my opinion, the face of someone that the public knows, likes and trust can do wonders for a brand because individuals are more likely to purchase a product that they believe has good merits and is not dangerous in any way as it is considered trustworthy. to the face on which it is supported. However, as there is less promotion and promotion after the initial stages of approval, people are less aware of the face of the brand and hence sales are likely to drop..