Ola is an online transportation network company established in 2010. It has created a platform for users to book a taxi by providing them with a simple mobile application while functioning as a taxi aggregator. online taxis. They tend to bring taxi drivers and customers closer together and foster entrepreneurship among drivers. Additionally, Ola offers different forms of services ranging from budget to luxury travel. Payments can be made in cash or cashless using Ola Money. Today, it also offers on-demand car sharing, car sharing and bike sharing services. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original Key Insight essay: In 7 years, the company has expanded to a network of over 600,000 vehicles in 110 cities with a fleet of 6,000 vehicles. employees. Ola also claims to have an average booking of 150,000 bookings per day and controls 60% market share in India. In January 2018, Ola expanded its first overseas market to Australia, where it plans to operate its services in Melbourne and Sydney. The company's main goal is to make mobility easy, convenient, affordable and safe for which it has even introduced an emergency measure. button on the app in case of emergency. The company even charges low commission rates on rides, as low as 7.5%, while Uber and Taxify charge 35% and 30%, respectively, giving Ola an edge over other competitors. Ola also suffered huge losses due to its promotional offers and discounted rides, which cost it $458,382,038.89 (Shankar & Chanchani, 2018). Target Segment: There is a very large market for Ola buyers, which includes: Men and women aged 18 to 60 years. who frequently attends AFL matches, concerts, nightclubs. Men and women aged 20 and over who frequently travel for business via the airport or public transportation. Men and women aged 20 and over who have yet to acquire their driving license. Men and women aged 21 and over who frequently enjoy festivals and stays (key dates: December 31 to January 1, February 4, March 17, July 4, etc.) Current marketing: to date, referrals are an integral part of Ola's marketing strategy. Users and driver receive incentives. and discounted rides for using codes. They even market themselves on Snapchat ads, website, and newsletter. Last but not the least, word of mouth is an age-old marketing system that is evaluated based on their individual experiences. Current Competitors: There are various direct competitors such as Uber, Taxify and the Chinese giant Didi, which entered the market recently. While Silver top taxis, 13 Cabs and silver and yellow taxis are indirect competitors as they take away the potential customer from Ola for their on-site transportation availability (Duttagupta, 2018). Name: Natasha Daly (“LinkedIn-Natasha Daly”, 2018) Position: Marketing Director Australia; 4 months Profile: Daly is more than happy to lead the marketing and brand functions with her 20 years of global and multidisciplinary experience. She will play a crucial role in strengthening the company as Ola hopes to expand into other cities during the year. In her most recent role, she was Marketing Director of Caltex for 2 years and 6 months. Keep in mind: this is just a sample. Get a personalized article from our expert writers now. Get a Custom Essay Natasha Daly is only responsible for the region..