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Essay / Use and experience of mobile banking in Sri Lanka
The extensive use of technologies such as mobile phones and smart card readers undoubtedly promises to significantly expand financial access to many customers currently unbanked or underbanked by radically reducing transaction costs while improving convenience for the customer as they use existing infrastructure (such as mobile phones and retail stores) and agent networks (Seneviratne, D, 2016). Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get an original essay Like many other developing countries, Sri Lanka has seen phenomenal growth in telecommunications services over the past decade (Colombage , S, 2012). The statistical overview of the telecommunications sector and telephone penetration at the end of March 2018 presented in Figures 1 and 2 clearly illustrates the current penetration. The number of mobile phone subscribers increased from 71,029 in 1996 to almost 28.2 million in 2018. This implies in March 2018, the number of mobile subscriptions per 100 people was 131.5, which proves amply that there is huge potential for popularizing mobile banking services in Sri Lanka. As a direct result of the rapid increase in mobile penetration and the ambitious initiatives rightly undertaken by financial institutions. Backed by regulators, the volume and value of mobile banking transactions have seen a sharp increase in recent years, as highlighted in the table and graph below (Seneviratne, D, 2016). The concept of experience in the present study focuses on the experience of using a mobile phone, referring to “the degree to which bank consumers have experience using a mobile phone” (Bouwman et al., 2008). . Previous studies have proven that experience plays a vital role in studying mobile banking usage. For example, users' prior experiences (positive or negative) with mobile services would affect their perception of these services in general (Rao et al., 2007; Taylor and Todd, 1995) as well as mobile banking services in particular (Lee et al., Eastwood, 2003). The role of user awareness has been highlighted in the literature. The awareness factor can be used to understand consumer perception towards mobile banking (Wadhe & Ghodke, 2013). The researcher further states that consumer awareness has a significant impact on interest in using mobile banking and that consumers are interested because they have heard about it somewhere and believe that mobile banking is for them. will allow you to carry out banking transactions at any time. Yesodha, N et al. ., 2011 conducted a research to identify the reasons for preferring mobile banking services, awareness of mobile banking services and the frequency with which they are used by the respondents, opinion of the respondents regarding different problems of banking services mobile, etc. The author suggested that awareness about mobile banking -banking services should be provided before or after the launch of the technology. An Indian study by Ahmad and Gupta, 2015 concludes that the level of awareness has a significant influence on customer attitudes towards mobile banking. They further suggested bank managers to use this information to develop appropriate strategies aimed at retaining existing customers as well as attracting new customers.