The opportunities to acquire other companies in Europe, Asia, and South America are virtually limitless, and Wal-Mart always has the option to build its own stores there as well. Wal-Mart has also created additional opportunities by designing multiple formats for its stores. The superstore concept that has been so successful in the United States can be used in foreign countries where appropriate, but Wal-Mart has also developed other store concepts that it can use where conditions seem appropriate. favor: discount stores, neighborhood markets and Sam'. s Club, as well as websites in the country's native language ("Wal-Mart Fact Sheets"). Wal-Mart can exploit its opportunities by developing a distinctive brand image such as Sam's Club for each segment of its market.