Introduction: Finance and accounting are an important part of any business. Without adequate financing, it will kill your business. Having good accounting is crucial for all businesses. Nike financed its ideas from the beginning with almost nothing. Oregon natives Phil Knight and Bill Bowerman took an idea and five hundred dollars and an idea became the greatest shoemaker of all time. They offer sports shoes, clothing and accessories for a variety of sports and fitness activities. Nike's subsidiaries are Converse, which designs, markets and distributes athletic footwear, apparel and accessories, and Hurley International LLC, which designs, markets and distributes surf and lifestyle footwear and apparel. young people. The accounting used back then was just the two of them and this idea today they bring in enough cash flow to fund all their ideas and internally they have their own accounting department that controls and takes care of their finances. Nike Financial Status: There is only one way to describe Nike's financial status, which is strong and has grown from a five hundred dollar idea to a billion dollar industry. Nike is known everywhere and its products are distributed all over the world. Its geographic areas include North America, Western Europe and Japan. NIKE expects to generate average annual growth at a high single-digit rate for the four-year period beginning in fiscal 2014. The company expects North America and Western Europe to reach more of $14 billion and $6 billion, respectively, by fiscal 2017. In its developing geographies of Greater China, Central and Eastern Europe and emerging markets, the company said it expects low double-digit growth. average annual growth rate. For the Company's emerging market geography, it plans to grow to ...... middle of paper ...... other opportunities in this area. NIKE Golf – plays an important role in Nike’s future growth plans. Since the first quarter of fiscal 2014, Converse is reported as a separate segment while Hurley and Nike Golf are included in the overall financial results of the NIKE brand (Nike 2013). Conclusion: Nike is a major power structure in the global economy, a financial and land marketing powerhouse. At every level, they practice diversity, they are socially responsible, and Nike gives back to those who are less fortunate. Nike seems to continue to improve at every level of its business by innovating and never seems to stop looking for new ideas to keep the consumer excited while waiting to see what's next. Financially, Nike started from nothing, with five hundred dollars and an idea. This is what America is all about: entrepreneurial people who believe in an idea and make it happen with just a few dollars...