In the management process, leadership is the first part of the process and can be the most influential. Both Steve Jobs and Tim Cook have very similar approaches to leadership styles when it comes to Apple's vision. Steve's is more focused on a vision of the future on the charismatic side, while Cook's vision is linked to social and ethical responsibilities. Even though they have differences in their approach to running the company, they use their position of power to influence decisions and visions. In Chapter 11 of Exploring Management, “Tom Peters says that a leader is “rarely, if ever, the top performer.” "" (Schermerhorn, 2014, p.264). By never underperforming, leaders are able to devote more time to employees and delegate them. TheyEveryone has their own strength that sets them apart from all the others. That said, Apple is a company built on the personal style of its leaders and the integrity of the organization as a whole. Steve was a visionary; very few leaders are able to maintain their dreams and vision when running a business of this size. The majority of managers tend to rely on a board of directors or other members to steer the company in the right direction. Tim Cook implemented changes that "included a cash dividend, a response and trip to China to address complaints about working conditions in supplier factories, better communication with Wall Street, and greater transparency of the plan and strategy of the company" (Schermerhorn C-24). In the case study of chapter eleven, we were asked: What particular qualities of Steve Jobs seem to have contributed to his success as CEO of Apple? We believe that Steve Jobs was a successful leader because he was imaginative; passionate about his work, he had the ability to push employees to create new things, had self-confidence and believed under the leadership of Steve Jobs, Apple was an innovative company and under the leadership of Tim Cook, Apple is now considered to be a more charitable, social and ethically responsible company. While he heard the repeated refrains that "Apple can't innovate under Tim," that the company needed a low-cost iPhone to thwart the progress of Google's Android, that Cook never could replicate the magic of Jobs - and therefore that Apple would never again be "insanely awesome." »] (Lashinsky, 2015), he has not changed his methods since Jobs' death and continues to lead in a way that he believes will increase Apple's value in the eyes of the company. He was also CEO during the creation and launch of the Apple Watch, a product that one would generally describe as "insanely awesome." While Steve Jobs opposed dividends and buybacks, Tim Cook accommodated Wall Street with dividends and buybacks as well as donating money to charities of employees' choosing. According to an article by Alex Daniels (2015) in Philanthropy.com, "under Mr. Cook's leadership, Apple instituted a program that has matched $25 million in employee financial contributions to charity since 2011." Apple has also expanded the buddy program to include employee volunteer time. For every hour an employee volunteers, Apple donates $50 to the employee's charity.