Everyone loves listening to music at least once in a while. Music is an important factor that can determine whether or not a customer will like and/or have fun in a restaurant. As music itself is very general, certain sub-dimensions help us explain and better understand this term. Sub-dimensions also impact overall customer satisfaction, including: music volume, music style, and background noise. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay According to Areni (2003) and Wilson (2003), music is an important element for the atmosphere of restaurants. Areni (2003) found that music can increase pleasure as well as the quality of experience as long as it is not repeated regularly. Wilson (2003) also found that different types of music can change the atmosphere of the restaurant and this can be good or bad depending on the situation. Wilson's study was that in a restaurant they would have no music and would later change between five different styles of music and see if that would impact the atmosphere and different aspects of the restaurant like sales. The difference turned out to be significant. The study results indicate that several factors influence the relationship between music and consumer perceptions. “For example, the results showed that the more people dining at a table, the more 'cerebral' and 'aggressive' the restaurant was perceived to be. This relationship was found to be significant in both the jazz and control conditions. The results also suggest that an interactive effect occurs between the style of music, the subjects' perception of the atmosphere and the amount of alcohol consumed. For example, scores for several adjectives increased with the amount of alcohol consumed when jazz was played. A significant interactive effect was also found between the style of music played, customers' reactions to service quality, and reactions to the atmosphere. Supporting Dube et al. (1995) and North and Hargreaves (1996), these results suggest that music may be positively related to customers' willingness to interact. The results also suggest an interaction between music, perceived atmosphere and time of night. That is, the restaurant atmosphere was perceived as less invigorating later in the evening due to easy listening and the absence of music. (From Phycology of Music. (the last document on the board)) Restaurants might also not be able to make customers feel good due to a loud and unpleasant setup, which detracts from the standard privacy and comfort of customers. In a QSR this cannot be avoided, which is why good music must be played regularly. High-pitched employee conversations should also be taken very seriously, as they can send negative vibes to customers. Some restaurants have televisions, etc. but with an uncomfortable view that should be corrected. Additionally, sweet musical orchestral arrangements like Ghazals, etc. have become popular in many restaurants. Keep in mind: this is just a sample. Get a personalized article from our expert writers now. Get a Custom Essay Many customers return often because of these special events. . In other words, a customer intends to visit a restaurant for refreshment, which includes good food, entertainment, and a calming experience. (from the 9th document from bottom to top) There is also “the theory of taste”..