Ecton, Inc. was founded in early 1996 with the goal of improving the technology that allows cardiac ultrasound to become an affordable screening and monitoring tool. Ecton's specialty was the development of an easy-to-use Doppler echocardiography instrument. They aimed to price the instrument at $38,000, less than half the price of low-end machines already existing on the market. Ecton had an exceptional group of talented, experienced and hardworking people. Additionally, the company was led by Michael Cannon, who had been an executive for 11 years prior to this appointment at Ecton; this suggests that Ecton was in good hands. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay If I were an Ecton entrepreneur, I would prepare to remain self-employed for a number of reasons. First of all, for a new company, Ecton showed signs of a future giant. Outstanding teamwork has helped Ecton gain a reputable presence in the market. Ecton's main tool was a Doppler echocardiography instrument and many hospitals and doctors were becoming interested in it. There was a good chance that Doppler echocardiography instruments would eventually replace the more expensive tools used to image the body's internal soft tissues. In addition, in the early 1990s, purchases of new machines were curbed. It was therefore possible that the demand for modern equipment would be strong in the future. There was also a demand for an inexpensive and convenient tool for pediatricians to assess whether infants had birth defects in the formation of their hips. Radiological diagnosis was very expensive, inconvenient and involved radiation. Therefore, using a compact ultrasound device could be very useful for pediatricians. Staying independent also required skills and resources to compete with larger companies. Ecton not only has a core of talented engineers, but also has the required skills in marketing, production and sales. According to the 2x2 matrix, fit with the organization's process and value was low for Ecton. Their innovation was disruptive and large companies were less likely to retaliate against Ecton. This is one of the main reasons to remain independent and stick to innovative ideas rather than selling or merging with a larger company. Keep in mind: this is just a sample. Get a personalized article from our expert writers now. Get custom test designs and manufactures a compact echocardiography tool for ultrasound diagnostic applications, which means it has a tremendous opportunity in North America, where healthcare services are experiencing tremendous growth. Although merging with a larger company would bring better resources and greater market share, I believe it would also minimize Ecton's current potential. Ecton could become a large, successful company. The company should focus on creating a unique selling proposition through precise instruments in different segments of healthcare. This will help them gain more control over the market through new opportunities. Additionally, Ecton could look to improve its sales, marketing and production resources. They have developed a product that challenges more expensive instruments and delivers satisfying results to customers. This was achieved by engineering and design talent. This is a relatively new company and the..