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  • Essay / Disney Coorporation Indulgence - 1316

    The idealistic childhood memory that every child thinks back to is their first trip to Disney World, “the happiest place on Earth,” according to Walt Disney. The ideal place where everything is magical and fairy tales exist. Disney World has become America's most popular attraction since 1923. Whether through one of Disney's theme parks, 227 radio stations, six movie studios, three cruise lines or its theatrical production companies , the Disney Corporation's cultural monopoly has gone unnoticed by Americans. Americans indulge in Disney childhood fantasies with the image that every princess has a prince and will live happily ever after in a magical kingdom. Although it all seems innocent, Disney's Corporation keeps America happy with its theme parks, merchandise, movies and cruise lines. The industry is quickly establishing consumerism among Americans. For example, Disney, since the age of three, has been pushing children to own collections of films and merchandise in order to satisfy their idealistic fairy tale lives. Americans don't realize that these material goods are not necessarily important; instead, it becomes a routine of material objects to have a sense of wholeness; these purchasing habits are perpetual. America is now defined as materialistic rather than over-consumptive. People buy material goods deliberately, constantly and frequently, without needing them. Shopping has become a lifestyle, there is no appreciation or sense of value for what we own, and instead it is described and seen as “retail therapy”. Consumption of materialistic goods is what makes America happy and complete. In today's culture, it is consumerism that defines it. Americans are confused about the difference between wants and needs. Retailers constantly strive to increase their debt by engaging in compulsive buying behavior demonstrating why money earned has no value and why consumerism is very materialistic. Right now, many Americans will continue to circumvent the greed promoted by many industries like Disney. In fact, with the national debt, many shoppers will simply continue to stroll into malls to purchase their products. After all, individuals cannot resist the latest trends and hottest space designs from stores. In other words, our society will continue to hunger for material satisfaction. Consumerism has replaced society's desire for the necessities of life with an insatiable search for basic commodities. Because consumerism is based on purchasing new goods without paying attention to one's needs, advertising will continue to expand, making materialism a major life philosophy...