For example, “Its reliability, quietness, cleanliness and ease of use made it particularly popular with female drivers, who were also less likely than men to be put off by its limitations. As long as women were the main customer base for electric cars, men were not likely to buy…” (Volti, 45). The author believes that the electric car was intended for women to carry out family activities. The electric car has been favored by women because it is safe, easier to control, simple in design, better speed and greater range for women with families. The automobile industry targeted women who had both wants and needs according to economic theory. Women wanted cars they could rely on. Cars helped women save money and energy. Volti explains gender roles in the automotive industry. Electric cars were associated with women during this era in the early 20th century. Volti claims that men preferred to buy broken cars, just so they could repair them and show off their masculinity. While women used cars to carry out their “daily routine” like shopping, “pleasure seeking” (pleasing themselves) and “phoning”. The car was created to be very simple to control, easy to handle and safe for all passengers. Women used the car regularly and often