Fashion Case Study: The Fast Fashion Business Model depending on demand. This keeps the supply chain lean and nothing moves unless it has to. All this is made possible by an efficient IT department using the latest methods to keep Zara and H&M as the leading fashion stores in the world.4. What are the integration requirements between partners in this strategy? Early and consistent communication between customer and supplier can ensure better supply chain management and a more agile supply chain. Another rule is that if a client treats its suppliers well, informing them, being involved in their process is likely to raise fewer problems and is generally a guarantee for a long-term partnership. These facts are well known to Zara and used in its daily operations. Zara's designers collect sales and inventory data from each of its stores every day and use it to inform their insight. This in turn brings great flexibility to Zara and H&M, allowing them to cope with sudden changes in customer demand. . Zara, compared to larger competitors like Old Navy, only has 20 strong supplier partnerships compared to 65 suppliers for its much larger competitor.

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