-
Essay / Advertising for children in food - 2118
“COOOOKIE CRISP!” » My seven-year-old repeats it after Chip the Dog convinces another parent that breakfast cookies are actually a wonderful idea. Sugar, cereal, and cute little cookies were my favorite things in the world at the time, making this sugar-infested cereal a treasure I needed immediately. Just like the parents acting in the commercial, my parents also said "no cookies allowed at breakfast." But unlike the Cookie Crisp commercial, it didn't end with the arrival of a dog named Chip, stuffing a spoonful of miniature milk-filled chocolate chip cookies into my parents' mouths, magically changing their minds focused on nutrition. I begged and pleaded for a short time, then decided to put my slightly manipulative mind to work. I knew that if I couldn't get what I wanted from Mom and Dad, I would go straight to the loving source of my grandparents. All I had to do was snap my little fingers and every loudly announced snack I could imagine would be at my disposal. They took their job as grandparents seriously by spoiling me terribly and allowing “normal” rules to be broken, “our little secret”. Air Heads, Twizzlers, popcorn and chips, all wonderful things were given to me. This led me to believe that it was okay to eat a diet so high in starch and trans fats, thereby reducing my desire to eat something healthy. After years of this lifestyle, I became a fat girl and I didn't understand why. It seemed like everyone ate that way, at least that's what the television misleadingly led me to believe. As I got older, I began to realize that a balanced diet is important and that the food pyramid is not just a chart that schools are required to teach. Health suddenly became important. I wanted to look in the mirror with ...... middle of paper ...... Food Advertising vision. " American Journal of Preventative Medicine 44.4 (2013): 358-64. KSU SuperSearch. Web. October 31. 2013. Schor, JB and M Ford. “From tasteful to cool: children's food marketing and the rise of tokenism. » Journal Of Law, Medicine & Ethics 35.1 (2007): September 10-21, 2013. Shah, Anup. “Children as Consumers.” November 21, 2010. Web. “A Case for Improved Advertising Ethics,” Journal of Advertising Research 51.3 (2011): 477-83. Wicks, Robert H. et al. “Dual Modality Warnings, Emotional Appeals, and Production Techniques in Food Advertising Delivery. during programs aimed at children. » Journal Of Advertising 38.4 (2009): 93-105 September.. 2013.