Introduction: Media, which comes from the Latin word "medium", which, in the simplest term, designates a path, an intermediary through which information is transported from place to place from the event to the public. Initially, it was the newspaper that was conceived as the medium transmitting information from one end to the other. Over time, many innovative, high-end, easy-to-use and effective modes of information transmission have been invented, known as media agents. In this essay, I will argue that although mass media in postmodernist society is responsible for the social and cultural construction of society and individuals, it is almost always manipulative and creates a distorted and hyper-real sense of reality. Media, today, is an industry, a way of life, a model and an organization that has developed over the years and taken on a gigantic form to such an extent that in today's world, it influences tastes, preferences, thought processes, behaviors, perspectives, fashion. , the food of people around the world. He is almost an instructor who channels the lives of the people of this century. In this essay we see how the media has, over time, shaped ideas, beliefs and even cultures across the world and created ideologies and stereotypes that have determined the nature of the popular population. culture across the world, how information conveyed by the media has shaped individual tastes and habits and finally how media power is centralized in the hands of a certain group who use it mainly to satisfy their own interests (Angus & Robertson 2005). All these factors have led to the construction of a society often described as superficial, consumerist, sensationalist and corrupt...... middle of paper ...... there, he asserts, the agglomeration of power media in the The hands of a group of companies narrowed the range of opinions and the voices of opinions began to be expressed through the mass media and increasingly focused on the commercialization of news and information. Conclusion Mass media today are the tool, the vehicle that creates, modifies and defines the social and cultural models of postmodernist societies. As globalization transforms the world into a global village, mass media has created a well-informed, politically, economically and financially healthy society, which has witnessed a disintegration of traditional norms and value systems to pave way for new ones. . However, one cannot deny the fact that gender and racial stereotypes, alteration of communication patterns and the emergence of marginalized societies are also the product of mass media and centralization of power..