OrganizationThe following essay illustrates how value is provided to customers within the organization. Using stakeholders, organizational policies, and specific strategies, McDonald's strives to constantly innovate its services and products.A. StakeholdersThe first and most important stakeholders for McDonald's are its customers. The focus on consumers is demonstrated by the company's mission statement “To be our customers' favorite place and way to eat and drink” (McDonald's, 2013). The organization allows the consumer experience to be at the center of all its business practices. The key to their customer service policy is providing excellent food at great value in a clean and friendly environment (McDonald's, 2013). The fast food giant offers its customers fast and convenient service using drive-thru windows. The “Dollar Menu and More” is a value menu that offers consumers food items at lower prices, ranging from $1.00 to $5.00 (Wong, 2013). McDonald's popularity among consumers is due in part to its conveniently located stores and strong brand (Spenner, 2013). Additionally, McDonald's provides value to consumers by constantly adding new items to its menu, such as specialty coffee drinks (McDonald's Corporation, 2012). The introduction of new healthy salads, fruits and carrot sticks to the McDonald's menu was prompted by the increase in health-conscious consumers. The company also strives to adapt its food offerings to local flavors in order to personalize menu options for consumers (Mourdoukoutas, 2012). In recent years, several establishments have begun to renovate their stores with leather seats, wooden tables and offering free Wi-Fi (Forbes, 2011). ...... middle of article ......smourdoukoutas/2012/04/20/mcdonalds-winner-strategy-at-home-and-abroad/Spenner, P. (2013). Brand Growth Lessons from McDonald's. Forbes. Retrieved from http://www.forbes.com/sites/patrickspenner/2013/06/21/lessons-from-mcdonalds/ Taylor, M. (2012). Burger King Trial Delivery Service. NBC News. Retrieved from http://www.nbcnews.com/business/burger-king-test-drives-delivery-service-1C7100869Trefis Team, (2011). A billion-dollar wood and leather makeover is coming to a McDonald's near you. Forbes. Retrieved from http://www.forbes.com/sites/greatspeculations/2011/05/12/billion-dollar-wood-and-pleather-makeover-coming-to-a-mcdonalds-near-you/ Wong, V. (2013). "McDonald's new 'dollar menu' goes up to $5". Bloomberg Business Week: Businesses and industries. Retrieved from http://www.businessweek.com/articles/2013-10-23/mcdonald-s-new-dollar-menu-goes-up-to-5