Apple Ipod Value AnalysisValue is perceived in different ways by customers and organizations in relation to the product or service provided. The definition of value is what something is worth and its desirability. Also what one gains from a monetary point of view and whether the product or service actually fulfills its objective. Value has different aspects which include company values; which concerns new innovations, employment growth, cost reduction, as well as long-term production, etc. Value must meet the needs of the customers who benefit from the product or service. As for the iPod, the product has been innovated several times and targeted different markets. The product has been improved and modified to provide better functionality to the customer. The value in VIPI can be related to the Apple iPod in three different aspects, one from the customer's point of view, the other being the competitive advantage and the third in relation to the design element. .The customer's point of view regarding value would be that a variety of product choices are available in the iPod line in terms of capacity, iPod size and color availability. The Apple Nano comes in different colors, but not as many. in a variety of colors as it is only available in black or white. It also has different memory capacities. Then there's the Apple Shuffle, designed slightly differently because it looks more like a USB drive so consumers can simply place it in the computer. Quality and design play a role in the value aspect of the product and everything fits into the standard finish. Compared to the VIPI framework, value is generally at the top of the hierarchy. (show the pyramid and highlight the value at the top) With Apple's continued innovation, they have improved battery life, increased memory capacity, or better color options. With each change, they considered the value, what it will mean for the customer, and how it will meet their needs. Apple is considering new features to add to the iPod, due to new technologies being introduced, such as voice-activated systems that will allow customers to control the iPod without pressing the keyboard. They could also have a personal digital assistant with computer software to help customers with other activities..