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Essay / Loyalty & Loyalty Cards – 712
• They also offer extra money with coupons and discounts to cardholders. • Every month you will receive a free Boots magazine which also contains coupons. • There are specific 'card' clubs which provide additional benefits: o Boots Parenting Club o Treats for over 60s o Boots Opticians Contact Lens Reward Scheme If saving money is your main motivation, look for getting the best deals from a wide variety of stores is much more rewarding than worrying about carrying around endless loyalty cards. However, if you plan to regularly purchase items from stores that have the cards and don't mind sharing certain amounts of data, you might as well have them. You might get a good deal from time to time, but they should definitely never be used as the sole reason to shop in one place. Never be under the illusion that loyalty cards are a way for stores to reward our loyalty by passing on savings. It's basically a tool used by retailers to try to get us to spend more of our hard earned.