Literature ReviewThe Importance of Visual Branding in Music1.) Album Cover Albums by Vaughan Oliver, Storm Thorgerson and Roger Dean1992 Dragon's World Ltd. This is the 6th volume in a series of books containing the growing history of album covers. It covers some of the most pivotal and monumental covers of the late 20th century. As it was written at a time when CDs were emerging and vinyl was being phased out, there are dramatic changes in themes, design continuity and the use of portraits in the album covers . It highlights the increasing use of graphics and the decreasing use of actual artwork; paintings, drawings, etc. This also explains changes in artwork trends and styles, often due to the change between vinyl and CD sizes.2.) Volume: Writings on graphic design, music, art and culture by Kenneth FitzGerald2010 Princeton Architectural PressPerhaps the most relevant book for which the topic chosen for this essay is the volume. Loudness is a word used in sound and physical measurement. It is therefore a characteristic of both visual arts and graphic design as well as many aspects of music including production and pop music. This work evokes the numerous links between these two mediums. It examines graphic design in the context of contemporary music and art. The book covers a wide range of topics, including the role of class in design, design in education, pornography, album covers, design as a creator of cultural chaos, independent labels, anonymity and musical identities (stage names, musical collectives, etc.).3.) The view of sound: music, representation and history of the body by Richard Leppert 1995 University of California In this book, the writer Richard Leppert. ..... middle of paper ...... is evident throughout the text. As the book was written last year, it examines the very current issues of insecurity within the music industry and how an artist's image, on stage, at events, in print and in music videos, has become part of a competitive industry.10. ) Brands are pumping over £100m into the UK music industry by Tim Jonze2013 The Guardian WebsiteThis article uses facts and figures to show how much money is being invested in the music industry and the fact that sponsorships and brands play a very important role in the income and success of the butterflies (the musicians and the brand). The brands include many technology companies, beverage companies, and clothing lines, among others. being a colossal industry, music has now become the place for big business to invest rather than sports, which has long been at the forefront of investment..