Cupertino, California is home to a revolutionary brand in the technology industry. Founded in 1976, Apple Inc. is the brainchild of innovative entrepreneurs. With the introduction of the iPod in late 2001, Apple moved closer to dominating the mobile entertainment market. Rather than focusing on producing personal laptops and desktops, Apple diversified into wearable devices, a move that allowed the company to successfully establish itself as a strong competitor in the industry cellular. Apple's new outlook on how to develop products with simple but intuitive designs has allowed the company to stand out from the mass of products with substantial appeal. Steve Jobs, former Apple CEO and current board member, insists that “design is not just what it looks like and feels like. Design is how it works. With this complex and aesthetic approach to product design, Jobs designs products such as the iPod with the consumer in mind. After the original iPod line saturated the market, new generations of iPods began arriving....