If you asked 10 Twitter followers if they preferred Coke or Pepsi, 9 out of 10 would probably say Coke. This article will explore social media presence concepts for The Coca-Cola Company. Why do people drink Coke? Why is Coke so popular? Questions such as these will be answered throughout this draft strategic recommendation. This article will discuss and identify the effects of social media and what will improve social media through best practice research. Social media is an imperative public relations tool that businesses can use in their business practices. Social media cannot be regulated so that everyone can say whatever they want about the company, whether it is good, bad or ugly. Social media is growing rapidly and new platforms are emerging. Without a doubt, no beverage company compares to the social popularity or brand awareness of Coca-Cola. Some people buy Coca-Cola not only because of its taste, but also because it is the most socially accepted brand. Another very important strong point for Coca-Cola is the loyalty of its customers. For example, in a household where the parents are heavy Coca-Cola drinkers, this will be passed on to their children. Customers will continue but Coke. Weaknesses – Coca-Cola is a very successful company with an impeccable social media following. Word of mouth is probably a strength, but only when consumer feedback is positive, but there are people who are against Coca-Cola and its products. Even though Coca-Cola produces over 200 branded products, Coca-Cola does not have the popularity of other brands it produces on social media (Moth, 2013). Many of the drinks they produce are extremely popular, like Coca-Cola or Sprite, but there are many Coca-Cola products that are unknown, unseen, and unavailable. Additionally, we discussed Coca-Cola's strengths, weaknesses, opportunities, threats, and potential ethical issues. Although Coca-Cola may face a number of challenges using social media, it has actually used social media to its advantage. They also understand the ethical responsibility that must be taken if a company uses social media to promote its products. Coca-Cola's presence on social networks and its engagement with consumers are increasing every day. As long as Coca-Cola is committed to evolving with consumers' ever-changing attitudes toward beverages, it will ensure that it is likely to remain a leading beverage supplier for years to come..