Adidas Case ProjectProject Scope:This project provides an overview of the company's information technology and information systems, their impact on the market and the business. It also explains the problem faced by the company before implementing any of the solutions. And then explains the IT solution adopted by the company. It is monitored the results and consequences of the implementation of the program. It provides insight into the challenges faced by the growing retail business and the demand for up-to-date inventory information. This was possible thanks to the new technology implemented by the company, SAP, to solve the CRM problem. Additionally, in-depth knowledge of the company's competitor is also given, to create a better picture of the problematic situations the company was in. in.About the OrganizationADIDAS - All Day I Dream About SportsHere is a brief understanding of the company and its industry along with its market focus and customer needs which can be better known. It also presents the company's vision and information about its CEO since its inception. Adolf Dazzler founded the company by making the first canvas shoe in 1920, at the age of 20. the best shoes for athletes of different categories which were later used by war people. This idea pushed him to create the company until his last breath in 1978. The greatest proof of the perfection of his successful ideas lies in 700 patent rights as well as other industrial property rights worldwide . Shoes made by Adi Dassler were first used in the 1928 Olympic Games in Amsterdam. By the mid-1930s, the 100-employee company had 30 different varieties of shoes for eleven different sports. Today it is one of the best sports shoe manufacturers in the world. After World War II, the company, with 47 employees, introduced canvas and rubber shoes for American war heroes in 1947. He also invented a three-stripe symbol for the company and gave it a new name Adidas. The company also simultaneously focused on sports and ensured that the public knew about its inventions and interests to offer improved products to tit customers..