THE HISTORY OF NINTENDONintendo Company, Ltd is based in Kyoto, Japan. They are recognized as being “the world leader in the creation of interactive entertainment” (Nintendo, 2002, PG). Some of the world's best-selling video games come from the Nintendo company, including the Game Boy and Nintendo 64. In America, Nintendo is based in Redmond, Washington. Interestingly, almost 40% of American households own a Nintendo product. The latest product launched by Nintendo is the Game Cube, a video game console that will undoubtedly prove to be another bestseller. SWOT ANALYSIS FOR NINTENDO Strengths: One of Nintendo's greatest strengths lies in its very sensitive human resource issues. Recently, Nintendo hired a company, Xylo, Inc., "to provide Nintendo employees with a private online network of work-life products and services designed to help them balance their work and family responsibilities" (Business Wire, 2000, PG). Nintendo recognizes that employees are a company's most important asset, and like many Japanese companies, it strives to make employees as comfortable and loyal as possible. Because a company strives to pursue the comfort and happiness of its employees, this normally makes them a very loyal and hardworking employee. Another great strength of Nintendo when one undertakes an analysis of leadership personality, behavioral traits, attitudes and perceptions shows that they are they are generally never too quick to judge and are not very critical of regard for the work of others. Instead of seeking perfection in others as we look for in leaders, Nintendo management normally is less judgmental of others and works to motivate them instead of criticizing them. A good point that I...... in full paper.... ....ssful that she has. This is an organization that will last a long time with a loyal and capable employee base. REFERENCES Anonymous (February 1996). How situational leadership fits into today's organizations. Surveillance Management, 1(3).Business Wire (2000, December). Nintendo chooses work/life web solution Xylo. Business Wire, P.G. Gayeski, M. (April 1998). Ready-to-use instructional design. Training and Development, 36(5). McKenna, Stephen (July 1995). The business impact of management attitudes toward conflict management. Journal of Managerial Psychology, 22(6). Nintendo (October 2002). Nintendo website. Accessed at: http://www.nintendo.com/corp/faqs.html Taylor, Chris (May 2001). The Battle Of Seattle: An exclusive look at the game consoles being prepared by Nintendo and Microsoft. Time, 157(20): 58.