Kilbourne, Jeane. “Kill us gently 4.” TruTube. TruTube. 2010. Internet. May 13, 2014. In the video Killing Us Softly 4, Jean Kilbourne explains the effects of advertisements on women. Kilbourne shares the knowledge she has gained throughout her career and highlights the prevalence of advertisements and advertising's focus on an unattainable ideal image. In the video Killing Us Softly 4, Jean Kilbourne explains the effects of advertisements on women's body image. She mentions that “we are exposed to 3,000 advertisements every day” (Kilbourne). Many years ago, Kilbourne began to notice a trend where all advertisements were portraying what society thinks a woman should look like. Although some may feel that they are not affected by the advertisements, they certainly are. Jean Kilbourne mentions that “only 8% of an advertisement's message is recycled by the conscious mind. The rest is worked and reworked deep in the recesses of the brain” (quoted in Killing Us Softly 4). Kilbourne mentioned that these images continually repeat themselves, giving the impression that a person is supposed to look that way. She also mentions that when we are confronted with photos that represent the media's vision of "ideal beauty", we are sold "concepts of love and sexuality, of success and perhaps most importantly, [the concept] of normality” (Killing Us Softly 4). . Kilbourne also explained that the idea of ​​“ideal beauty” is one of total, unachievable perfection. She believes that "ideal beauty" is unachievable because the people described as "ideal beauty" don't actually look like that in real life. Their photos are constantly altered until the media is satisfied with the unrealistic image. Kilbourne also states that in advertisements, women are depicted as objects. Kilbourne is in the middle of the article ......media images of women at risk for body image disorders: three targeted interventions directly correlate with Marge Piercy's "Barbie Doll." Similarly, in “Barbie Doll,” the character meets media beauty standards, but through her peers. The character is similar to that of the women in the control group. The character is similar because she and women were not shown that the media ideal of beauty was unattainable. So when the character discovered that she couldn't meet the media's standards, it caused more disruption to her body image. This disruption of body image leads the character to “cut off his nose and legs/ and offer them/” (lines 17-18). This source was very difficult to follow. The source jumped a lot. This source was not at all easy to find. On the plus side, since I found him in the Palo Alto databases, he was willing to cite.