The Rules are quite possibly one of the greatest marketing ploys ever created and have become – in their own words – “a creature like no other”. By successfully leveraging the classic notion of "happily ever after," Ellen Fein and Sherrie Schneider created a mega-brand that sold millions of dollars' worth of absurd teachings to unsuspecting women for over a decade. I call these teachings nonsense not because they are not effective, but because, among other things, the lack of authority of Fein and Schneider, a number of glaring contradictions, inappropriate use cause and effect and a general lack of evidence to support their arguments. arguments.The Rules ultimately attempt to provide women with guidelines for getting Prince Charming and other useful dating tips. Fein and Schneider construct what many women may consider a compelling argument by drawing on a number of fairy tale motifs that encourage women to – in a sense – become a princess to be taken care of in almost all aspects of a relationship. The Rules is a bestseller, not because it is well written, but because it has a well-targeted audience capable of attracting large groups of other women to bookstores. These women are not necessarily desperate, but may believe that marriage should be one of the most important things on their minds. The Rules provide an organized solution to the problems associated with finding the right person. His “solutions,” however, are sometimes extremely demanding and often implausible. Ellen Fein and Sherrie Schneider attempt to establish themselves as experts on dating and marriage early in the book, but what makes these women the authorities on what periods are? are they and how do they work? They used them and are married. At least this is the only reason mentioned in the text. Fein and Schneider's implication that they are somehow more informed about finding a man and making marriage successful than people who have been married decades longer than them or even professionals is sometimes just plain laughable . The attitude conveyed in much of the support for their arguments seems to simply say, “TRUST US!” » – complete with bold letters and an exclamation point. This is something that many modern women would consider downright silly, but there is a group of women in this world who might be likely to believe that "fairy tales do come true". »..