As defined by Merriam-Webster, "Americanization" is the teaching of foreigners (as immigrants) in English and in history, government, and culture of the United States (“Americanization”). Shortly after the start of World War I, Americanization became a national movement driven by war paranoia. American citizens were worried about an uprising by foreign immigrants within the borders of the United States. The “Americanization” movement spread to schools, businesses, voluntary organizations (e.g. the YMCA), libraries, and citizen offices (Wikipedia). After World War II, “Americanization” evolved and spread outside the United States, with a particular emphasis on Japan. “Cultural Convergence Theory” suggests that cultural change occurs when different cultures experience frequent interactions, cultures will become more similar over time (Axelrod). Arguably, Americanization was the accelerated application of “cultural convergence theory” that was largely limited to politics, fashion, and music. Japan's opening to Western culture has created enormous opportunities for many American companies over the past century. Today, Snap Fitness has the opportunity to capitalize on this cultural convergence. The Gold's Gym organization is an example of post-war Japanese success in the fitness industry. Currently, Gold's Gym International operates 48 locations across