Table of Contents Structure of UPSAlignment of Organizational Culture and Structure with UPS StrategiesGlobalizationMarketingManagementFinancial ManagementConclusionThe United Parcels Service (UPS) has evolved over the years , going from his basement job in Seattle to running errands for a multinational entity with multiple business aspects. The company's core value is innovation in all its activities. The case study shows that throughout its early days, the company had to innovate in response to changing customer lifestyles and changing purchasing habits. The company has developed a unique service to meet customer demands, including daily pickups and cash on delivery. The case study further states that its former CEO, Mike Eschew, presented the “four quadrants” growth plan that emphasizes innovation. The company's innovations focus on new entrepreneurial operations both internally and externally. It is a standard for UPS to compete with its competitors and establish its presence in the market. Serving customers to their satisfaction is the driving force of the customer. From the case study, it is evident that the company has transformed its services to meet customer needs, based on its commitment to reliability, courtesy, cleanliness and high ethical standards. For example, it is stated that the company adopted a synchronized trading model in which it acquired businesses such as freight forwarders, customers and suppliers with the aim of reaching and serving its customers. The desire to expand its presence in India is driven by the need to serve customers. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Structure of UPS Management of UPS is centralized, as demonstrated by CEO Scott's ability to offer Ms. Page the position of chief strategy officer. UPS specializes in delivering packages to customers overnight. This is the reason why society has created companies like Mail Boxes Etc. and adopted the star model. However, the company is diversifying its activities, as indicated by the case where the company focuses on service as its core activity while recurrently seeking new sources of income; that is why they announced a “Four Quadrants” development program. The company has established formal leadership: according to the case study, the CEO is Scott Davis and Ms. Page serves as chief strategy officer. The case indicates that UPS did not establish its presence in India as Ms. Page and other executives hoped. This indicates that there is a leader of the company led by the CEO and other executives. The delivery network adopted by UPS is a centralized and integrated method of logistics administration. UPS functions are managed and controlled from the Sandy Springs headquarters. This is evident as the case indicates that the CEO and CSO are working from the head office to determine how the company would expand its presence in India. Alignment of organizational culture and structure with UPS strategies UPS organizational culture and structure align with company strategies. Indeed, the company strives to innovate to reach its customers. Management uses its resources to expand into a new market. It collaborates and acquires other business entities as part of its expansion program. The case study states that Ms Page was tasked with devising ways in which the company could compete with its rivals such as AFL, GATI and Blue-DHL which were its competitors.Globalization Since its inception, UPS was destined for great things. The business began in 1907 and served only a handful of walk-in customers. In 1919, it was renamed UPS to serve customers in other cities like Oakland and Los Angeles. It operated as an intra-city delivery service. In 1975, UPS launched carrier rights and expanded its market to all 48 states. In 1978, UPS provided nationwide transportation services where it transported packages in the days of a commercial airline. It began providing overnight air service in 1985 after purchasing a cargo plane. In 1988, UPS Airlines was officially recognized by the FAA. Within a year, the company had all the systems in place. This success prompted the company to expand from a national service to a global presence throughout the 1990s. The case study further indicates that UPS provides transportation services to more than 4 billion people in more than from 200 countries. The company has more than 4,800 locations in the United States, Canada and India alone. Its bid to penetrate interior India and reach more customers is in line with its globalization and expansion agenda. However, to successfully enter the Indian market as part of its expansion, the company must overcome the challenges of poor infrastructure if it is to meet expectations. Cargo in a short time. It could borrow from its history where it used a mule train operator to reach customers until recent difficult years. She delivers the letters at a loss to respect her commitment. UPS should use its financial strengths to acquire bicycles and motorcycles that are flexible and capable of being used in difficult terrain to deliver packages to its customers. MarketingTo reach most customers and control a large market segment, UPS has taken bold steps over the years. since its creation. UPS redefined itself and sought to become a solutions company providing personalized services to the customer's business development value chain. In 1995, the company created UPS Logistics Group with the goal of streamlining service operations for its customer base. To consolidate its market, the company has made around thirty acquisitions, including freight forwarders, customer clearers and banks. The expansion drive saw the company modify its supply chain to restructure the flow of buyers and sellers. The marketing campaign saw UPS acquire Mail Boxes Etc., allowing it to target small businesses and increase their outreach to residential and home office customers. Rebranding of mailboxes, etc. in-store UPS was the largest rebranding campaign in history. The company's marketing campaign targets India due to its large English-speaking population, making it easier to enter the market and communicate with sellers. The case study shows that UPS presents itself as a successful company that can handle any package or overcome any challenge to deliver the customer's package. In one of his marketing campaigns, David Abney, then president of UPS International, said that UPS Store would provide its customers with a convenient channel to market its product worldwide. It is therefore recommended to use such marketing tactics to instill a sense of trust among customers. Management The UPS has built customer loyalty as well as that of its employees. To ensure the success of the leadership role assumed by the employee, the company discourages its employees and promotes them from within. For example, the case study states that former CEO Mike Eskew rose from being a deliveryman and mail sorter to becoming CEO. 185 000.