Ford paid $14 million to the producers of Casino Royale, another James Bond film, for a three-minute spot featuring the new Mondeo from Ford. Companies, brands, and conglomerates are beginning to diversify their marketing and advertising techniques. This is just one example out of millions. Today, product placement, throughout the media and film industry, represents a new advancement in the way a business can advertise and market. Product placement is a new advertising and marketing tactic that allows companies to subtly integrate their products into new films and television. watch. Compared to the old boring ads, product placement is a new, more hidden version of advertising. A lot of people think, "Well, if they're using it, it must be great!" I should use it too!' This is where we see sales skyrocket after products are placed in popular movies and TV shows. On the other hand, some researchers are beginning to wonder whether product placement can also have a subliminal effect on certain people. For example, maybe you didn't really notice that most of everyone's clothes on this new TV show have the Under Armor logo on them, or maybe you didn't really notice that most of the People in your favorite movie drink Pepsi, but newer. studies could possibly prove that you might actually be more inclined to purchase one of these brands when it comes to making a decision over the competing brand. This is why many companies are starting to really push hard and are willing to pay top dollar to place their products in popular movies and TV shows. There are different types of product placement that can occur. The first being that it just happens. There are no arrangements and no...... middle of paper ......source of product placement in films. Brand hype. Retrieved December 2, 2013 from http://www.brandhype.orgSuggett, P. (nd). Product placement advertising. About. Retrieved December 3, 2013 from http://advertising.about.com/od/advertisingglossary/g/Product-Placement-Advertising.htmSutherland, M. (nd). Why product placement works. Sutherland Inquiry. Retrieved November 29, 2013, from http://www.sutherlandsurvey.com/Columns_Papers/Why%20Product%20Placement%20Works_Feb05.pdf Szalai, G. (February 14, 2011). Disney: “Cars” surpassed $8 billion in global retail sales. The Hollywood Reporter. Retrieved December 2, 2013, from http://web.archive.org/web/20110319190512/http://www.hollywoodreporter.com/news/disney-cars-has-crossed-8-99438What is placement of product?. (nd). What is product placement?. Accessed December 2, 2013 from http://www.monkeyjct.com/what.html