Preface: In the pharmaceutical industry, an ethical dilemma has arisen over the years when pharmaceutical companies have given gifts to doctors they meet during their drug promotion visits. Medical advisors entice doctors to buy their medications and other medical items by offering them prestigious gifts to entice them to choose their company over their competitors. The purpose of my studies is to analyze giveaways in the industry and determine whether the action is ethical or unethical. My data was compiled between February and March 20014 and consisted of four sources, all of which are website articles written by professionals in the medical field. First bibliographical citation: Averill, Sarah. “Is it still OK to accept gifts from “big pharma”? » Medical landscape. Medscape, February 25, 2011. Web. March 11, 2014. .Rhetorical Situation: Sarah Averill wrote this article on the website on February 25, 2011, with the aim of providing information to readers about the ethical issue behind gift giving. She also wanted to provide readers with evidence as to why giveaways in the pharmaceutical industry are unethical. The audience for this article is people working in the medical field and a general audience of people who work and face the gifting dilemma. Is It Still OK to Accept Gifts from “Big Pharma”? Sarah Averill of St. Joseph Hospital and SUNY Upstate Medical University provided information on why it is against the law ethics for doctors to accept gifts from pharmaceutical companies and consultants. Averill said it is unethical to accept gifts from consultants because it influences doctors' prescribing habits. She said: “Did a fruit smoothie actually motivate them to write... in the middle of a paper... and policies should be made to prevent this. Ken Johnson's perspective is that gifts should be allowed in the industry, but under certain conditions. This article helped me with my research question because it contained two statements that were opposites of each other. One brought me the positive effects of gifts and the other the negative effects. By arguing both sides, I was able to see that gifts can be ethical and unethical in certain circumstances. They do not deal with gifts and provided me with factual evidence supported by primary sources. Their strengths are that they are unbiased, cons are pros, their claims are supported by evidence, and they provided me with information that speaks directly to my topic. The article's weakness is that it is not very in-depth and could have provided more information..