IntroductionMarketing is basically a term to define communicating the value of products with customers, and it is an action to promote and sell the products by making advertising with marketing research carried out. Marketing research connects the marketer, the customer, the consumer and the public. Analysis of collected marketing information can be specified to improve marketing performance (Businessbuilding.com.au, 2014). There are certain marketing practices and marketing mix with the aim of increasing the sales of the products, but different companies with different needs, establish varieties. for marketing purposes as they face some kind of competition in the market. There are four main elements in the marketing mix, which are the 4Ps (Product, Price, Place and Promotion). These elements should be used to define the position of products and services in the current market by formulating an effective marketing plan. With these elements, a productive combination can be created once the market study and review is done. But, based on just one thing, it will not work on the target market (Businesscasestudies.co.uk, 2014). Competitive strategies are necessary to maximize the potential for competitiveness in the market, but there is no fixed strategy that can perfectly suit everyone. The right strategies with the right marketing mix enable the business to be promoted effectively. Marketing MixPRODUCT means what type of product and service should be promoted for sale in this market. The features and characteristics of the products should be clear to the target market so that they can know the benefits and advantages of purchasing the products or services, which can make their lives easier and better (Hemsley-Brown and Oplatka, 2006, pp. 316-338). There are ...... middle of paper ...... and buy them without any special occasion. Therefore, other people might disagree with this product due to the ingredient the product is made of or other flavors. Nowadays, the consumer is the final decision maker as to what he intends to own as he has different choices in the market around him. If you are unable to provide them with the result they want, they will likely move on to another supplier or a product from another company and brand. Therefore, to survive in this realistic world, the Coca-Cola company must keep exploring different marketing plans and strategies and try them to choose the most suitable and effective one to market the products. Finally, it is impossible to transform a brand into a leader by only writing new marketing strategies. However, it takes a lot of effort for marketers to apply and identify their vision..