Table of ContentsIntroductionGrowthMaturityDeclineIntroductionThe first phase, in which the product is first introduced to the market by the company and its very first contact with consumers. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get the original essayStarbucks has been and still is considered one of the best coffee brands in the beverage industry in the world, the first even Starbucks was founded in Seattle, Washington on March 31 in the 1970s (1971). The very first store was located at 2000 Western Avenue from 1971 to 1976 before the branch moved to another location, settling in 1912 at Pike Place, where it remained and would never be moved again. Starbucks was founded by three people who met back in the day. they were at the University of San Francisco, the three were English professor Jerry Baldwin, history professor Zev Siegl and writer Gordon Bowker. They talked and eventually became interested in selling high quality coffee beans and equipment, after being inspired by coffee. Alfred Peet, roasting entrepreneur, after teaching them his roasting style. The three men then named their company after the mate character from the book "Moby-Dick": Starbuck, although the first two names they considered at first were "Cargo". House" and "Pequod." Gordon Bowker, the third founder, recalled that Terry Heckler, a man with whom he owns an advertising agency, thought words beginning with "St" were powerful. So the founders began to think to a list of catchy words that began with St, one of the first two pulled out an old mining map of the Cascade Range and saw a mining town named "Starbo", which was immediately noticed by Bowker, making the word "Starbuck". " the first to appear in his book. "Moby-Dick didn't really have anything directly to do with the project; it's just a coincidence that the name made sense and fit the coffee perfectly. ", Bowker said. In Starbuck's early days, the cafe only sold whole roasted coffee beans and had not yet started brewing its own. The only coffee ever brewed inside the cafe was mini coffee. samples to help promote the quality of the beans and the image of the coffee Later, they began purchasing green coffee beans from Peet's, then began purchasing directly from the producers, and continued to do so throughout. Throughout the first year of operation, this is the second stage, this is the growth stage where sales began to increase. One of the very first campaigns that boosted Starbucks' sales was carried out in. 2009 in the United States, where Starbucks offered American customers a free pastry with the purchase of a drink before the clock struck 10:30. The campaign was successful, around one million people took advantage of this. offer and continued it t. Another of the campaigns that boosted Starbucks' popularity took place in 2013, when a heavy snowstorm hit America. Starbucks took this as the perfect opportunity to advertise one of its most basic products, which was hot, steamy, deliciously "brewed." Coffee”, the campaign was specifically carried out on social networks, which made it spread like wildfire. In the immediate aftermath, the company's main Facebook and Twitter accounts were booming with chatter about the storm, nicknamed "Nemo." The campaign was very ordinary compared to other advertisements, it was images of people dressed warmly in the weather.