The use of the Internet and social media has given a new perspective to these models (Constantinedes 2006). Jager (2007) highlighted the discrimination of product, price, place and promotion by companies using the Internet and social media. Businesses starting out spend time and money on the Internet (Google Ads, SEO) and social networks, they must create a strategy. A successful Internet and social media strategy saves businesses time and money because they can reach their segment more effectively (Schaffer, Neal 2013). Considering, for example, a basic “P”, Location, social media has provided businesses with a broader environment to advertise their products or services (Bernhardt, Jay M; Mays, Darren; Hall, Amanda K2012 ). Many businesses face competition in a physical global “marketplace” and a digital global “market space.” A new attitude of commerce is that of the “face of the market”, which is the interface between the market space and the market (Tapscott 2000). Juhasz and Jeremy (2014) highlight the sentient nature of the “5Ps” model in social media analyzed as Plan: every marketer should have a strategy to achieve particular goals. Patient: Nothing happens in a day. Building a network, strong relationships, and establishing credibility for your brand takes time. Daily activities should refer to long-term goals. Persistence: once the plan complies with the