Consumer behavior helps marketers shape advertisements to attract their attention and purchase the advertised products or services. Marketers can use effective tools to market their products or services to consumers. Consumer behavior helps to understand what they are looking for in a product through certain behaviors and thought processes. The consumer behavior model is constructed from various elements of consumer behavior. Through four aspects of consumer behavior, it creates a comprehensive model of consumer behavior that marketers can follow. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay First, when advertising to consumers, marketers must examine their personal preferences toward certain products and services. Effective marketing tactics will follow the preferences and tastes of the consumer. Holding focus groups helps marketers determine what the consumer's preferences, likes and dislikes are for that type of product before releasing it to the public. Early film screenings are held before the film's release date, so that film executives can determine which scenes to keep or remove from the film based on consumer preferences. Businesses that follow these steps will become more effective because they include consumers in the process of creating their products and receive feedback to help them improve a product or service. Through effective marketing that meets consumer preferences, marketers and businesses can enjoy increased profits. There is another aspect to look for in the consumer behavior pattern when advertising: lifestyle. Second, advertising should follow the consumer's lifestyle in terms of income and feature similarities. Advertising products such as the iPhone 7 will appeal to some consumers who can afford the iPhone. Brand loyalty plays a role in advertising, meaning that consumers who grew up with a certain product such as the iPhone or Android will become accustomed to the features and continue to purchase that product. Consumers become familiar with the features of certain products and will always purchase an upgrade on that specific product. Some consumers will spend more money if the quality of the product is effective. Other consumers will spend less on certain products if they are not looking to spend as much money. Marketers market the iPhone alongside Android. Loyal Apple consumers will purchase Apple products because they are accustomed to the quality of the product they are purchasing associated with the brand. Android users will stick to purchasing Android products because of their customization tools, memory, screen size, and affordability compared to iPhones. This aspect helps in marketing to consumers who are brand loyal when purchasing products. Another aspect to follow in the consumer behavior model is purchasing decisions. Third, consumers make purchasing decisions based on specific decisions such as the price and quality of a product. For example, Black Friday is very popular with consumers because it is the time when products are cheaper than retail prices..