Table of contentsWhy are blogs valuable?Valuation then and nowContent calculationMethod 1: based on a single rangeMoz domain authorityMajestic trust flowDifference in categories and the target groupAdditional questions with intensive collaborationThe number of articles published from blogs on WordPress.com, both on subdomains and on own domainsSay no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get an original essay Why are blogs valuable? Working with bloggers and influencers can be valuable to your brand. Certainly if we know that people watch less and less television and are increasingly oriented towards new products by reading blogs and social networks. Marketers themselves also emphasize the importance of blogs for the marketing mix. According to 53% of content marketers, blogging is the most important marketing tactic for them. This is important because blogs are often the first way to bring potential customers into the marketing funnel. Valuation of yesterday and todayIn many cases, the big question remains for bloggers and advertisers to know what this collaboration is worth. Jan Kuper also tried in 2014 to calculate the value of a blog post. In 2014, bloggers also tried to calculate the value of a blog post. Since then, the consensus has been that a blogger can charge a starting rate of fifty euros and ten euros per thousand visitors. Calculation of contentWith the knowledge of the time, this was a good start to arrive at a value. At the time, much less data was available on blog performance, and collaborations between bloggers and brands have grown significantly in recent years. Because people have started reading more blogs and advertisers want to reach the people there, the call for more transparency and clarity has increased. The problem for advertisers is how much does a blog post cost, what is the reach of the websites and how much does it get me readers or customers? For more clarity on this subject, LinkPizza collected data from over 15,000 campaigns since 2016. To correctly calculate all metrics, we used the Google Bigquery tool, which allowed us to combine, store and merge the different data sources. In this way we can enrich the LinkPizza system data with data from Google Analytics and advertising data from Google and Facebook. Based on all available data, we came up with three different ways to define the value of a blog post: unique reach, impressions, and SEO rankings, also known as findability. The three website evaluation methods below allow advertisers and bloggers to see for themselves which metrics are most relevant to the situation or campaign. Method 1: Based on a Single Range With today's fragmentation of the media landscape, effective and unique reach has become a critical goal for advertisers. This is why the reach of certain niches is extremely valuable to advertisers. We performed a data-driven calculation to quantify this value. Unique reach is measured in LinkPizza and represents the number of visitors who visit the site during a certain period. Research from Statista.com shows that this is the most important goal for advertisers. Method 2: Based on Website Impressions The second way to calculate the value of a blog post is based on website impressions..