An excellent corporate culture is an important condition that paves the way for formulating a corporate strategy. Corporate culture also highlights the characteristics of companies, the formation of values ​​​​common to all stakeholders and has a distinct personality. In Maersk Line, corporate culture has played a vital role in developing strategies that recognize employees as the most important stakeholders of the company (Kenexa Corporation 2008). Maersk Line's organizational culture has enabled the company to remain the world's leading transportation and logistics organization. The corporate culture used by Maersk Line is therefore emotional because it takes into account the rights of its employees and their working conditions (Vallejo Peña 2016). Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay In modern business, the strategies implemented by companies are just the headline of the business story, while culture demands that commonly understood language be used to enact and tell the story ( Kotter 2008). For example, Maersk Line made sure to provide training on security measures to its employees so that the culture of security risks in the organization is managed from the top management down to the last employee. Employees speak the same language in understanding the mission, vision and values ​​held by the company, as well as the clear expectations of other stakeholders. The common goal of the shipping company, which is to satisfy the customer, is pursued through the implementation of strategies consistent with the culture of the organization (Vallejo Peña 2016). Corporate culture is an important way to implement corporate strategy because it determines and measures desire, commitment and execution of strategies. It is necessary that active and effective strategy implementation is carried out after the development of the business strategy (Kotter 2008). For example, the method of recruiting new employees at Maersk Line ensures diversity and inclusion in the company structure to maximize the talent and know-how of different employees working to achieve the same goal. Before implementing strategies, it may be important to ensure that the strategies are oriented towards the corporate culture and that there is cohesion and motivation of corporate members. Corporate culture and corporate strategy should adapt to each other, mutual organization and strategy development, corporate culture should be changed with strategy formulation. However, changing corporate culture may not be possible once an organization's culture has been formed (Nawaser et al 2014). It is therefore necessary for the corporate culture to maintain greater rigidity and a certain continuity in the implementation of the corporate strategy. Committed to maximizing diversity and inclusion as key levers that can strengthen business results in the markets where the company operates, Maersk Line has taken the necessary steps to access broader future talent pools. For non-profit organizations, institutional success can be viewed from different angles, such as providing free education to students (Zaheer, Muhamamd and Saleem nd). A holistic view of an organization's performance depends on the achievement of organizational goals. Maersk Line tries to implement its strategy according to the.