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  • Essay / Recent Changes in Popular Culture - 853

    Popular culture consisted of many rapid changes in terms of art and media. Art has taken form in music, fashion, film/television, pop art, photography and sculpture, as well as other styles. Media also took over from film, television and fashion, as mass consumerism rapidly grew in Western homes. Media and art in the pop culture era have established a non-stylistic approach to how the world is perceived (Whiteley 1985: 45). “But pop did affect taste. It has made us less conservative, less sure of our tastes, more tolerant and more open-minded. It opened our eyes and taught us that design could be colorful and imaginative...Pop was against purity and puritanism, and it was positively for stylistic diversity and visual eclecticism. (Whiteley 1985: 45) This quote speaks to the expansion of social change, as society began to become involved in civil rights movements and within Western households. Not only did art and media bring attention to social issues in the world, but they also provided answers for how members of society could contribute to change. The pop culture era occurred after World War II and was the result of a shift to a "consumerist" society. A consumer society is “an advanced state of consumer society in which large-scale private wealth is the dominant force in the market” (Whiteley 1985: 35). This mass consumerism allowed Westerners to obtain goods quickly, making art and media easily accessible. Art and media were similar in their applications to mass production and social commentary/activism. This article will compare the similarities between art and media to establish their effects on cultural change. Art became a product of mass production from the "Top...... middle of paper...... and this was also achieved by the mass production of films on the media of television . In conclusion, art and media in pop culture were similar in terms of how they provoked mass production, social activism, and commentary. Art was able to use mass production to be reproduced, as in the case of fashion, and media could also be produced through advertisements, which in turn convinced consumers to use more of it. Art was also capable of creating social commentary and activism through the use of music and widely produced visual arts. In the same way, media provided a way to share this music with the world and also allowed other artists to use cinema to spread their message to as many viewers as possible. This caused the viewer to be aware of social issues and take a more liberal stance on social justice..