Kao Corporation achieved great success in the personal care products industry with Biore Pore Pack launched in 1996 in Japan. However, after its successful launch, Biore Pore Pack faced intense competition which threatened its brand and market positioning. (1) As such, it is necessary to critically analyze the marketing environment. SWOT analysis. Strengths Weaknesses • Potential internal strengths • Comprehensive product areas • Wide distribution channel • Expansion based on brand equity • Pioneer advantage • Less market share in global markets compared to domestic market • Unable to expand the market Opportunities Threats • High demand • Potential markets • Intense competition1. Strengths:• Potential Internal StrengthsAs noted in Kao Business Activities (2008), members of Kao Group's individual companies and divisions that operate globally are engaged in business activities aimed at Yoki-Monozukuri that will actually satisfy Kao's customers and will allow Kao to share joy with them. (Source: Kao Corporation – Business Activities. Available at: http://www.kao.co.jp/en/company/activities/index.html) Keep in mind the motto “Integrate diversity to create products” , Kao's R&D team always follows the changing tastes and needs of the market in order to satisfy its customers who are more difficult to win or even retain due to the wide range of competitive products. By applying Yoki-Monozukuri to its business activities, whether R&D, sales, marketing, production and distribution, Kao has a potential internal strength that not only helps it support its business activities, but also to differentiate itself from other competitors.• ...... middle of paper ......ack for 6 months. Pond's has aggressively shared the pore pack market share with its product for me also called Clear Pore Strip, which claims to have the same use and relatively the same packaging. As normal practice in business competition, Kao encountered not only Pond's, but also Oxy Blackout which comes in paste form, a facial mask which also claims to remove dirt from pores, a Sasha nasal mask for men and even imitators in pore cleansing industry. . As a new entrant, Pond's has accelerated in the race to share the market with its advanced product, a modified version of Clear Pore Strip, called T-Zone Clear Pore Strip, used for 3 areas of the face, including the forehead, chin and nose, which are easily visible. like fat. Since Pond's is a significant competitor in its own right, Kao faces a disadvantage in terms of product categories, as Biore Pore Pack, at present, is only intended for the nose area..