We have all seen advertisements on television, in a newspaper, in a magazine or on a billboard telling us how their product is so good for brain development, language development and emotional development of our children. , etc. These commercials tell us what we want to hear, that we can help our children in any way we can with their help, but are they telling us the truth? Is their product really helping our children developmentally or are they just trying to get us to spend our money? One of these products is called a Kimochis. These are plush dolls, they come in many different styles, one like an insect, the other like a rose. They come with little pillows that feel happy, sad, silly, etc., and on the other side of the pillow there is a face that resembles that feeling. An example would be if the word is happy, the face on the other side would be a smiling face. The age range they focus on is 3-6 years old. They claim to be constructive for developing emotional intelligence, that they can help children understand the difference between bullying and "normal, mean interactions" (Kimochis, 2011), and that these stuffed animals can help young children to manage their emotions. In life, children begin to show more awareness of emotions. In Fogel (2009), he states that “children develop more complex forms of simulation.” This type of pretend play is an important part of a child's development, they can begin to cope with failure and assert themselves. It is a way for children to grow cognitively and learn, it allows them to become more familiar with the different social aspects of life. They can pose as a doctor, mother, father, pet owner, etc. It's a way for them to become more socially competent...... middle of paper ...... they improve their child's learning. I think this could be very beneficial. Some questions that could be further researched into this toy would be whether it can actually prevent bullying. Can recognizing facial expressions and knowing what they mean prevent bullying? Can it teach children to differentiate between mean emotions and bullying? Works CitedBenefits of Kimochis | Education of the Kimochis. (nd). Education of the Kimochis. Retrieved February 10, 2014 from http://kimochiseducation.tumblr.com/benefitsFogel, A. (2009). Twenty-four to thirty-six months. Childhood, family and society (pp. 527-547). NY: Sloan Publishing. Székely, E., Tiemeier, H., Arends, LR, Jaddoe, VV, Hofman, A., Verhulst, FC and Herba, CM (2011). Recognition of facial expressions of emotion in 3-year-old children. Emotion, 11(2), 425-435. doi:10.1037/a0022587