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Essay / Walt Disney Company: Mass Media Conglomerate - 1851
The Walt Disney Company is an American multinational diversified mass media corporation that is the largest media conglomerate by revenue. It operates in five major sectors: media networks, parks and resorts, studio entertainment, consumer products and interactivity. According to the 2013 Fortune 500 list, The Walt Disney Company is the largest media conglomerate by revenue in the United States, followed by News Corp, Time Warner, CBS and Viacom. (Fortune 500, 2013) Disney has a rich history and an even brighter future thanks to the smart decision-making of the management organization. Throughout its history, Disney has been heavily involved in acquisitions, following industry trends and even launching new ones across its parks and resorts segments. Most of the 2013 revenue was generated by the Media Networks and Parks and Resort segments, bringing in $20.36 billion and $14.09 billion, respectively. The other three segments, studio entertainment, consumer products and interactive, brought in USD 5.98, 3.86 and 1.06 billion, respectively. Through the ratio analysis, we can conclude that Disney is a stable company, in line with industry trends and on par with industry averages. . Although Disney may at times appear to be a risky and unstable company, these conclusions are false since instability is the result of decisions that will better establish Disney's position in the market. Although Disney's competition, namely CBS, is in a similar position to Disney in terms of ratios, Disney will manage to remain the largest media conglomerate in the United States and one of the best companies in the world.2. Industry Overview – Media ConglomerateThe Walt Disney Company is an American paper media ......s. Interactive's main operating activities are Interactive Games, which produces multi-platform games for global distribution, and Interactive Media, which develops branded online services. (Form 10-K, 2013)3.1.5 Market Share and Recent TrendsThe Walt Disney Company, or more commonly known as Disney, is an American corporation headquartered at the Walt Disney Studios, Burbank, California. Disney (DIS) is the largest theme park and resort operator and largest media conglomerate, with total revenue of $11.58 billion, an increase of 4% from last year. 'previous year in its third quarter results. Most of its revenue is generated from the media networks segment and the parks and resorts segment. Disney's strategies primarily focus on generating the best creative content possible, as well as innovation and the use of the latest technologies. (Seekingalpha.com, 2014)