Table of contentsPurpose: AsdaCommunication: NikeCommunication: AsdaUsage: NikeUsage: AsdaWhite space/spacing: NikeWhite space/spacing: AsdaLayout: NikeLayout: AsdaImages and color :NikeImages and color:AsdaNike:Asda:The client-side factor:The server-side factor:Browser compliance:ConclusionNike is a huge market/company that focuses on sports equipment such as soccer shoes, basketball trainers, ball, tracksuits, jerseys, etc. Nike is one of the largest sports company that competes with the largest sports companies such as Adidas. Asda is a trading company that sells groceries. Say no to plagiarism. Get a tailor-made essay on 'Why violent video games should not be banned'?Get an original essayCompare the web design principles used in two websites, including their suitability for the intended audience and purpose. One of the fundamental principles of website design is purpose. Their ambition of the Nike website is to get customers to buy their products such as their sneakers and tracksuits. When you navigate to the first page, Nike always shows either a static image of the product or a video playing in the background, for example an image of a tracksuit or sneaker where you can get early access, or a video ad playing in background. Nike's main intention is obviously to attract the attention of customers and build a reputation to lead their business to success. They also try to provide information to customers about their products. Their target audience is people who love sports or athletes who run, etc. Nike does this because many people enjoy playing sports, even if you are a man or a woman. . Therefore, they sell products such as sneakers, tracksuits, etc., which attract attention. Nike has also used famous athletes such as Lebron James (NBA basketball player) and Cristiano Ronaldo (football player) to advertise their products. This method is very effective because these famous players are role models for the world. They are known to be the greatest athletes of all time. This means that they are admired by everyone. Therefore, many customers will want to buy the product they are wearing or similar. Nike allows you to personalize the products of your choice online. This is used especially by young athletes or children/teenagers. This method is used because many customers might not like the original and therefore will try to decorate it of their own choice. Nike is an online-based product, which means that it sells products online. However, they also have their own stores like Stratford, Whitechapel, etc. Purpose: Asda One of the fundamental principles of web design is purpose. Asda wants customers to be able to buy their products. However, these measures are not aimed at just anyone, they are specifically aimed at families. Asda sells many groceries and food. However, they run ads that look like a family pack that includes a discount. It’s an effective way to capture customers’ attention. On a holiday like Christmas, on their website they reveal new products or a product that was expensive, but they have reduced the price. This method is used so that many customers can buy many products, which increases Asda's profits and they can gain a good reputation. Their target audience is obviously customers. However, these measures are not aimed at just anyone,they are specifically aimed at families. Asda does this because many people like delicious food that is quite cheap and sometimes expensive. They also target an online shopping audience. Which means they do a lot of shopping online. Unlike Nike, they do not use famous models like Cristiano Ronaldo (footballer) and Lebron James (NBA basketball player). However, it shows what Asda has achieved as a company. Which therefore means that they claim to be the best supermarket. Asda is an online based product, which means that it sells products online. However, they also have their own stores like Leyton, Beckton, etc. Communication: NikeNike has tie-ups/partnerships with huge social media companies/websites like Instagram, Twitter, Facebook, and YouTube. Nike is associated with these social media sites/apps because they want social media users or customers to know about their business. As well as if a new product comes out or has been released. Nike has teamed up with Instagram to show off images and videos about their new product. Additionally, they let models such as Rafael Nadal (tennis player) and Raheem Sterling (soccer player) wear these products to show that it is worth buying. Nike uses YouTube to display advertisements. These ads again reveal patterns. Sometimes they ask them about how Nike products help them, for example: running, jumping, etc. All this to attract the attention of customers when they buy the product. Nike added visible subheadings on the main page to indicate that a new product has been released or will be released soon. These methods all aim to organize information so that the user or customer can collect information very quickly. Communication: AsdaAsda has tie-ups/partnerships with huge social media companies/websites such as Twitter, Instagram and Facebook. Asda has partnered with Instagram because it can post videos and images about its products as well as upcoming events such as Supporting Child`s Need. Asda has links with Twitter as they can also post events, products and videos. However, the advantage of Twitter is that it allows the user to see trends. Therefore, if an exciting event was posted on Twitter, many Twitter users will comment on it. In this way, it captures the attention of customers so that they have the information they tend to want. They have titles or different products and subtitles for older products. Usage: Nike Nike product pages work well. Since Nike's target audience is men and women, teenagers and above, it is not confusing because the information and layout seems well organized, so even a beginner can use the website . Besides that, it works well on all digital devices, be it a tablet, laptop, etc.,User-friendliness: AsdaAsda product pages also work well. Since Asda targets the public, it also caters to everyone, including older people, who can use the websites because they are easy to use. All the information and layout is good and the links between pages work well. Likewise, it works on all digital devices like tablets, PCs, etc. White Space/Spacing: NikeWhite Space is important because too much information will not please the customer or the user's eye. Which means the website is a mess. However, Nike's website has a lot of white space. The product information is not cluttered and looks neat and tidy. Thatmeans it will be good for customers or users because they will know and understand where to look for information etc. White space/spacing: AsdaAsda website also has plenty of white space on a giant screen such as a tablet and laptop which will not confuse the customer. However, on a smartphone or mobile phone, Asda's information looks a bit clumped together. Considering that there are over a billion smartphone users, this is not good for Asda.Layout: NikeLayout is important because it must be clear and understandable. In addition to this, where for example: The title should be and the title, etc. for each page. Nike's layout is organized. The icons that you can click to navigate to another page are clear to see and understand. The logo is always at the top of the page.Layout: AsdaAsda's layout is organized. The menus that you can click to navigate to another page are clear to see and understand. The logo is always at the top of the page. Additionally, the icon acts as an aid so you know what happens if you click on the icon. Images and Colors: NikeNike hasn't really put colors on their websites. However, the color theythere is only black and white, which makes it simple, but few audiences are less attractive. Their logo is not that attractive because it only shows a “check mark” colored black. However, anyone looking at this logo will immediately recognize that it is Nike that sells brands. They have images on their products and their brand. Images and colors: The AsdaAsda website is also white due to white spacing and some text is written in green. Additionally, the logo is also simple as it has a generic color which is green. Unlike the Nike logo, the Asda logo says “Asda” so everyone knows it. They have images about the upcoming event, for example: Christmas and the products they got a discount on. Analyze how web design principles are used to produce creative, high-performance websites that meet client requirements. Nike: The customer's requirements are all different. Nike's very objective is to allow the user to view products online to make a purchase or go to the store. Which means Nike needs features that will help the user find what they want to see. Nike's structure is unique because the first thing you go to on their first page you will see the search bar at the top right and the icons are in the middle at the top. This is used to navigate to another page, so it's a hyperlink that takes the user in quickly. Placing the icon at the top makes it easier for the user to see what they want to discover. This can be used even by beginners, which is easy to use. Additionally, a search bar is also an effective method as it allows the user to type in what they want to discover or search for. It's like a shortcut for the user to find the page. The icon provides a huge dropbox that displays options for men, women and children, for example: Shoes, Clothing. The image of the new product on the screen does not take up most of the space unless there is a new product coming. This method is used to attract the eyes of the customers towards the new product. If the image size is large, it will take forever for the page to load, but the Nike website page loads very quickly, so there is no problem. The feature that “stands out” is the huge media content and objects on the first page. Not only does it reveal the upcoming new product, but it is a hyperlink to anotherpage that displays other related products. Nike didn't add any animation to attract users, but they did add other vendor companies they are associated with at the top, which may be relevant to certain audiences or users for additional options. There are not many words and colors, but there are many words written in BOLD to attract customers' attention. Additionally, the size of the logo fits perfectly on the top left of the Nike page. They put the logo on every page because they don't want to confuse the customer into thinking it's on another page. Additionally, the logo is a hyperlink that takes the user to the main page. This way the user won't always click the "back arrow". Nike's search engine also allows the user to enter only keywords and will display an associated dropbox which is processed at a rapid pace. This is a relevant method that allows the user to navigate to the page related to the keyword. Asda: Customer requirements are all different. The whole purpose of Asda is to allow the user to view products and make a purchase or view the location of their stores. Which means Asda needs features that will help them. Asda's structure is different to other website designs because the first thing you see is a postcode search bar for the user so it shows you the nearest location. This is an effective method because it will help the user know if they can just go to the store to make purchases. Additionally, you can see featured products that the user can view and experience. Asda's logo is simple, but you don't even need to remember the company name because their logo is written as: "ASDA". The image size of the new product is not large. It is very appropriate to see and it is clear and understandable. There is a search bar at the top that allows the user to type in what they want to search for or discover. The search engine allows the user to enter keywords and optimizes and reveals a drop-down list related to the keyword. The first associated keyword is displayed first. Unlike Nike, there are no BOLD words that grab customers' attention. However, they have added their logo to each of their pages to recognize that they shop at Asda. Similarly, for Nike, it is a hyperlink that takes you to the main page. Similarly, at Asda they have menu icons which provide a drop box for the user to navigate the website. This method allows the user to learn more about Asda and find out what other products they sell. Evaluate how web design principles are used to produce creative, high-performance websites that meet client requirements. I think Nike met the customer's requirements. Not only did they meet the client's requirements, but the creativity and performance of the website are high. Nike's goal was to reveal what products Nike sells to users or the public. So they had to make the website easy to use and understand. Which means they had to create a feature that would help the user search or browse for what they wanted. Features like search engine bar and icons are very effective as users will not get confused or lost. In addition to this, the page loading speed of the website had to be fast, otherwise it would lose customers and users. However, Nike's websites loaded quickly when you clicked on a hyperlinked product. Furthermore, the use :.