Football is an important sport in the United Kingdom. In 2004-2005, the average attendance for a football match was 15,885 people. However, attendance is not uniform across all teams. The average number of spectators for a Premier League team was 33,885 people and for 3rd division teams it was 4,500 people (Football Economy, 2005). Organizing and supporting football teams requires resources and the higher the level of attendance, the higher the level of income. Higher attendance levels, in the past, have also indicated better financial performance, as complementary products, such as football jerseys and accessories, have been sold more often. Attendance levels over the past ten years have gradually increased: in 1994–95 the average attendance for a Premiership match was 24,294, and for a 3rd Division match it was only 3,384 ( Football Economy, 2005). Increased attendance should indicate increased revenue and a better financial situation for football teams, but in recent years a number of teams have faced large deficits. The gains were not distributed evenly; It has often been assumed that it is a team's performance that would impact whether attendance increases or decreases, but some teams, even when performing well, can still struggle. This is especially true for smaller football teams and ticket sales may not depend solely on the team's performance. The main objective of this report is to examine how ticket sales occur and what influences football fans to attend the match. Literature review The traditional approach has been to assume that the demand for tickets to a football match will be influenced by performance. of the team. As the team makes the ticket application they will find themselves in the middle of paper......potato audience', Scottish Journal of Political Economy, 52, 641-61.Forrest, D., Simmons, R. and Szymanski, S. (2004), Broadcasting, attendance and the inefficiency of cartels, Review of Industrial Organization, 24, 243-65. Gillham WEC, (2000), Development of a questionnaire, Continuum International Publishing GroupSimmons Robert, (1996, February 1), The demand for English league football: a club level analysis, Applied Economics Volume 28, Number 2 p139 - 155Simmons, R. and Forrest, D. (2004), Buying success: team performance and wages mass in US and European sports leagues, in Fort, R. and Fizel, J. (eds.) International Comparisons of the Economy Sports, New York: Praeger. Szymanski, S. (2003), “The economic conception of sports competitions: a review”, Journal of Economic Literature, 41, 1137-87. Talmage PA, (1988), Dictionary of Market Research, London, MRS/ISBA.