The media plays a vital role in creating social norms, beliefs and values, as various types of media, including classified ads, television and cinema, are present almost everywhere in today's lifestyle. Gender roles exist entirely because society as a whole popularizes them, but they are communicated through the media. Even among young children, gender roles are pushed through advertisements. (L. Allison,2014)Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Pakistani television started its broadcasting on November 26, 1964 (Khan, 2010). Pakistan Television Cooperation (PTV) is subject to severe control and regulation by the authorities. Restrictions and restrictions were also increased by the military regime of the popular Zia-UL-Haq in the 1980s. During Zia's era, girls were allowed to appear on television in limited roles, i.e. i.e. as a mother, sister, daughter or wife. However, we imagined them modestly dressed with Dupatta on their heads which covered their hair. PTV became the exclusive government-run television channel until 1990, when Shalimar Television Network (STN) and Community Television Advertising (NTM) were connected as private television channels. However, the royal PTV channel remained the dominant television channel until the beginning of the 21st century. In 2002, under the famous military regime of Pervez Musharraf, the liberalization of the media in particular, and that of television in particular, ended the monopoly of PTV and established media freedom in Pakistan. The media are “deeply involved in the process of defining and defining gender” (Aalberg & Jenssen, 2007, p. 21). Gender relations in Pakistan are based on two simple perceptions: that women are subordinate to people and that male honor exists within the state. the movements of the women of his own family. As a result, as in other mainstream Muslim societies, adult women are responsible for maintaining the circle of honor of their loved ones. To ensure that they do not dishonor their families, society limits women's mobility, imposes regulations on their behavior and physical abilities, and allows them only limited contact with the alternative sex. The constitution of the Islamic Republic of Pakistan provides equal rights to girls and men. Just the same, in practice, girls are almost never equal to their male counterparts. According to the Human Improvement Report 2007/2008, Pakistan's Gender Empowerment (GEM) rank among ninety-three countries registered with the UN is 82. GEM quantitatively measures the women empowerment at the state level. This index includes the amount of inequality in control over earned economic sources, participation in political decision-making, and economic decision-making. Pakistan is considered a patriarchal society in which humans are the primary authority figures and girls are subordinate. Patriarchy is a long-standing informal machine. . It confers a well-defined hierarchy of power and domination that is transmitted from one generation to the next. As it is an informal arrangement, its origins are deeply rooted in the cultural contexts and social framework of societies. Women regularly face critical regulations and obstacles to autonomy. According to traditional roles assigned to men and women, men were the breadwinners and womentook care of the house and the children. These patterns of behavior have been passed down from one generation to the next. Gender stereotypes are generalizations about the characteristics of each sex. Gender roles are generally neither effective nor terrible; these are certainly erroneous generalizations of masculine and feminine attributes. For example, women are expected to have "cleaning jobs" and secretaries, instructors and nurses are not as robust as men. It is assumed that girls earn much less money than men. Great women are people who stay at home, moms. They don't want to go to college to see better. They don't play sports because they are sensitive to it. They may not be good politicians because they are not great decision makers. Women are softer than men and are not supposed to express themselves. They are expected to be submissive and serve according to their orders. Women are expected to cook, do household chores and are responsible for raising children. They no longer have technical skills and are not able to take on “active” tasks such as car repair. Women and young women are expected to be beautiful and to be looked at. They like to dance and sing. Ladies are flirtatious. Many of these roles are traditionally associated with women. However, stereotypical roles for men are that men do not do the housework and are not necessarily responsible for taking care of children. They play sports, engage in outdoor activities which include camping, fishing and hiking for which they are responsible; they are usually at the top. As husbands, men tell their wives what to do. They were obviously very good at mathematics. They are still men who work in technology, engineering and other technical fields; they don't cook, sew or make crafts. However, the acquisition of higher levels of training, specifically now not only for women, but also for men, appears to be a closer agent of alternation and these stereotypical characters are moving. Additionally, the media was seen as being in an excellent position to contribute to the empowerment of girls. In reality, gender roles are defined this way. Gender roles are the “social definition” of women and men. They vary among exclusive societies and cultures, lessons, ages and, at one point, extraordinary lengths of time in the records. Gender-specific capabilities and obligations are often conditioned by household form, access to assets, the specific effects of the global financial system, and other nationally applicable factors, including ecological conditions (FAO, 1997). Gender members of the family are the approaches in which a civilization or society defines the rights, responsibilities, and identities of women and men in relation to each other (Bravo-Baumann, 2000). Gender roles are cultural and personal. They decide how women and men should think, speak, dress and engage within the context of social belonging. Study plays a role in this technique of determining gender roles. These gender schemas are deeply ingrained cognitive frameworks regarding what defines masculine and feminine. While many social marketers – parents, teachers, peers, films, television, music, books and faith – shape and reinforce gender roles throughout life, parents exert perhaps the greatest influence, especially on their very young offspring. keep in mind: this is just a sample..