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  • Essay / Advertising on social networks - 1030

    I. INTRODUCTIONAdvertising became a widely used term during the 20th century. Advertising simply uses communications to convince customers to purchase goods and use services (Bullmore, 2004). It is also one of the main keys to help businesses achieve their goals and approach a specific market through various media channels. Although there are many types of advertising methods worth mentioning, this essay focuses only on two newer techniques: cell phone and mobile advertising and social media advertising. Moreover, the case study of Dove taken as an example will particularly depict the essential role of techniques in the modern trend.II. MAIN BODY1. Cell phone and mobile advertisinga. IntroductionAccording to statistics from the International Telecommunications Union in 2013, the number of mobile users worldwide increased rapidly from 5.4 million (2010) to 6.4 million (2011). However, consumption has not stopped at this nine-digit figure, reaching incredibly over 6.8 billion in February 2013, the equivalent of 96% of universal cell phones in use. Clearly, advertisers have seized golden opportunities to access the telephone information of millions of people, who are their current customers, who could become their potential customers in the long term. FunctionE-commerce is growing surprisingly through mobile devices (Spratt, 2013). Advertisers could effectively interact with their existing customers through on-device mobile display (text advertising, TV ads...) as well as off-device mobile display advertising (SMS, WAP push...). Organizations also gain a wealth of information related to users' psychology, sociology, and social anthropology by locating their specific outlets, hobbies, and online destinations. EvaluateMob...... middle of paper ...... capable experience, which other brands should learn from. The faster the world changes, the more challenges businesses face. Therefore, in order to increase their gross profit, sensible advertisers should frequently implement advanced techniques to meet the demands of modern customers. viral-advertisement-video-of-all-time-2013-5http://www.businessinsider.com/why-people-hate-doves-real-beauty-ad-2013-4http://www.humanipo.com/ news/6862/mobile-advertising-about-function-not-device-expert-says/http://www.unrulymedia.com/article/20-05-2013/dove-real-beauty-sketches-becomes-most- viewed-online-video-ad-all-timehttp://blogs.uoregon.edu/j350doverrealbeauty/http://coull.com/our-blog/mobile-advertising-risk-and-rewardhttp://hbr.org/ 2011/07/what-is-your-social-media-strategy/ar/1