Table of contentsIntroductionInternet and information and communication technologiesClimate changeCultureMarketing and advertisingAttractions, events and festivalsConclusionIntroductionTourism is an action of global imperative and importance because it constitutes a major force in the economy (Cooper et al. 2008). Tourism has undeniably become one of the most important economic and social phenomena of the last century (Mihelj 2010). Tourism is a multidimensional and multifaceted activity that touches many lives and many different economic events. It is therefore not surprising that tourism is considered difficult to define. The word “tourist” first appeared in English in the early 1800s, but even after two centuries, it is difficult to agree on a single definition (Cooper et al. 2008). However, The Tourism Society (1976 cited Beaver 2005 p. 313) defined tourism as "the short-term temporary movement of people to destinations outside the places where they usually live and work and their activities during their stay in those destinations ; for all purposes as well as for sightseeing or day trips". In simple terms, travel and tourism is seen as a break from daily life and the tiring obligations of family and work, which results in an experience which contrasts with everyday experience (Judd 2006). went through a series of problems that affected its economy as a whole. For example, the shocks of 9/11, the twin bombings on a major tourist destination in Asia, the threat of bird flu, SARS, second Iraq war, the Boxing Day tsunami, the London and Madrid train station attacks and the economic recession of 2008-2009 Such events led to a change in consumer behavior which had an impact on habits. and travel operations worldwide (Cooper et al. 2008). But despite these challenges, tourists have not stopped traveling. In fact, international tourism has recovered more quickly than expected after such a crisis. International tourist arrivals increased by 6.7% in 2010 compared to 2009, with positive growth reported in all regions of the world, including +8% in the United States of America (Canadian Travel Press 2011). According to the UNWTO (1996 in Gee 1997), global tourism is expected to reach around 702 million arrivals in 2000, and more than a billion in 2010. The motivations of people who want to travel are complex and varied (Gee et al. 1997). . Some travel for vacations, leisure and leisure, cultural events, education, business, while others travel for religious activities, sports, adventures, and health care (Cooper et al. 2008 ). Tourist desires are constantly evolving. The experience that was satisfying yesterday no longer satisfies today's tourists and this is all due to globalization, which has intensified competition between places (Judd 2006). Moreover, tourism finds itself in a scenario that some specialists could describe as a “paradigm shift”, not far from the investment and social norms of globalization in general (Kuhn 1982 in Iordache et al. 2010). Indeed, traditional tourism resources, comparative advantages such as climate and culture become less important compared to other factors of tourism competitiveness such as strategic management ofinformation, the intelligence capacity of teams for innovation in a company, know-how and knowledge which are now the key factors in the competitiveness of tourism companies (ibid.). Since there is competition between countries to attract tourists, we will now look at other factors that motivate people to travel to other countries despite the economic crisis.Internet and information and communication technologiesAccording to Buhalis (1998), information is the lifeblood of tourism and therefore technology is considered fundamental to the functioning of the industry. Information technology has introduced e-commerce through the development of the Internet and the World Wide Web and these developments have impacted consumer and industry behaviors in the field of travel and tourism (Mamaghani 2009 ). The Internet has rapidly democratized the creation and dissemination of images by allowing potential tourists to construct their own composite images of the experience(s) they seek (Judd 2006). Tourism internet marketing has also become a trend in recent times as there are many travel sites on the internet such as tripadvisor.com, virtualtourist.com, makemytrip.com, Expedia, travelocity, etc. where consumers can find all kinds of information they need. to plan their trips. This can be done at their convenience, at any time of the day or night, 24/7 (Mihelj 2010). This has given consumers more options and knowledge regarding their vacations and budget planning. 95% of Internet users have searched the Internet to gather travel-related information, while 93% have visited destination websites and nearly one and a half users have used email to gather travel-related information ( Xinran et al. Besides the Internet, technological gadgets such as GPS, smart phones, cell phones, and wearable devices have enhanced consumers' tourism and travel experiences (Mamaghani 2009). Consumers also had the ability to find lower-priced travel online, and many began using the same method for their additional travel needs, such as car rentals, hotel and airline tickets, which led to a removal of the proverbial middleman. It is therefore clear from this that the Internet and information technology have played a pivotal role in the growth and improvement of the travel and tourism industry (ibid). Climate change Favorable climatic conditions in destinations are key magnets for tourists (Becken et al. 2007). . Weather can either make a trip enjoyable or ruin a vacation. Climate is particularly vital to the success of beach destinations and conventional sun and sea tourism, which constitutes the dominant form of tourism. Tourists are attracted to coastal areas and islands where there is plenty of sunshine, warm temperatures and little precipitation that escape the harsh weather conditions and seasons of their home countries (ibid.). For example, many tourists from colder countries come to Goa, on India's west coast, to soak up the sun on its sandy beach, as it is a major tourist center for beaches, while tourists from warm countries like Dubai may arrive in colder countries like Switzerland. to enjoy the cold and the snow. Climate change will not only have a direct impact on tourism through temperature changes, eventsextreme weather and other climatic factors, but it will also have an indirect impact because it will transform the natural environment that mainly attracts tourists (ibid). There is a link between climate change and tourism that involves multifaceted interactions and can be described as a two-way relationship (Hernandez et al. 2011). According to Nicholas (2006), on the one hand tourist activity contributes to climate change, on the other hand climate change affects the tourism industry, in particular because of its effect on the attractiveness of tourist destinations and tourist flows (Lise et al. 2002 in Amelung et al. 2007). So we can say that climate is an important factor to be considered by tourists in making decisions while choosing a vacation destination. Climatic variables and climate change can also influence tourists to choose a destination and enjoy an invigorating vacation (Hernandez et al. 2011).CultureThe use of magnetisms and cultural images to attract visitors is not a sensation unique as its roots could be. dates back to the 17th century European Fabulous Tour (Williams 2010). Greg Richards (in Williams 2010) argues that cultural tourism is the original form of tourism and also "one of the most widespread forms of tourism." Policy makers appear to be betting on the future. Culture has become an increasingly important and vital part of the multi-dimensional tourism product in UK tourism destinations and is also seen as one of the factors that can improve competitiveness (ibid). The rapid development of "cultural tourism" over the past 30 years is largely the consequence of increasing investments in abstraction, heritage, society and history, and not just in contemporary lifestyles that would be demonstrated by demographic, social and customary updates. Furthermore, the growing synergy between tourism and culture has become a key theme in tourism development and marketing, with destinations increasingly viewing culture as a means of differentiation and distinction (William 2010). According to MacCannell (1973 cited Craik 1995), tourists would increasingly like to escape the “front” of tourism and investigate the “back”. For example, tourists will want to know the history and cultural heritage of the particular destination they are visiting. Urban destinations and cities use their historically rich cultural infrastructure to create an image, attract high-spending visitors and support economic, physical and social regeneration (Paddison et al. 2009). For example, Barnsley, Birmingham, Carlisle, Chichester, Cornwall, Derry, Durham, Hull and Yorkshire, Norwich, Portsmouth and Southampton, Sheffield and Swansea have a wonderful opportunity to put culture at the heart and forefront of their countries , which can attract investment and boost tourism (William 2010).Marketing and advertisingMarketing is the most traditional activity of a destination to encourage its tourism resources such as characteristic assets, cultural/heritage assets and inclinations alternatives (Hong 2008). Kotler and Keller (2006 in Cooper et al. 2008 p.514), define marketing as "a societal process by which individuals and groups obtain what they need and want by creating, offering and freely exchanging valuable products and services with others.” The marketing concept was communicated in a significant number of brief itineraries ranging from Burger King's "Do it Your Way" to United Airlines' "You're the Boss." It is the basis of thoughtcurrent promotional strategy according to which the central method of success is based not only on recognizing the different needs of consumers, but also on providing a tourism product whose experience provides fulfillment preferable to that of competitors (ibid.). Today's consumers have much more information to compare alternative offerings. No company projects a single image to attract customers. Marketing a total tourism experience should include everything from pre-planning, purchase, travel, visit/stay, return trip and overall consideration of the activity (ibid). Advertising must take all of these perspectives into account to ensure that value and fulfillment are judged to exceed the tourist's expectations. A good overall experience will encourage tourists to advocate for the destination and lead them to share their experience in a positive way (ibid). Every business, in one way or another, markets and advertises in a way that attracts tourists and consumers. For example, according to Mr. Rohit Nanda, Chairman and Managing Director of Air India (2012), the company, through its marketing and advertising, offers a 20% discount to its travelers who fly Mumbai-Delhi with their new Boeing aircraft 787 Dreamliner as well as a comfortable stay at Taj Group's Gateway Hotels and Resorts. Attractions, events and festivals Attractions are the main objective of leisure tourism to a destination (Cooper et al. 2008). For both residential customers and international tourists, the desire to visit “attractions” is normally the fundamental spark for their trip (Swarbrooke 2001). Every region and city has at least one tourist attraction, which adds to its appeal as a destination. Attractions also have various functions; it can have an explicit educational purpose, is often essential to the protection or creation of cultural identities, and can also contribute to the conservation and protection of many historic sites (Cooper et al. 2008). Attractions are of three types: Natural attraction, artificial attractions and events and festivals. Natural attractions include the Himalayas in Nepal, the Blue Ridge Mountains in Virginia, the Ring of Kerry in Southern Ireland and Niagara Falls. Man-made attractions include Stonehenge in the United Kingdom, the Rijksmuseum in Amsterdam, the Chicago Science Museum, the Taj Mahal in India, Disneyland in Florida, Tokyo, Paris and Hong Kong. Events and festivals include mega-events like the Olympics, world trade fairs, parades, Rio Carnival and the Pamplona Running of the Bulls in Spain and the Calgary Stampede in Alberta, while festivals include tours pilgrimage to Mecca and Jerusalem, the Tomatina festival in Spain and Northern California. Cherry Blossom Festival and Takayama Festival in Japan (ibid). Since a destination can rarely survive in the long term on the basis of a single attraction, this can be the key to more sustainable development of a destination (ibid.). Conclusion From the points discussed above, we can say that tourism is a sector that will continue to gain significant importance in the future. Indeed, travel and tourism constitute a very vast sector and always linked to people. In fact, the number of global tourists is continuously increasing every year. It is a fact that no matter the situation, people will not stop traveling and exploring the world. People need to get away from their monotonous daily lives and for this they plan vacations, adventure trips, treks, etc. Despite the variouseconomic downturns, terrorist attacks, recession, SARS, etc., there is always a continuous flow of global tourist arrivals. In fact, some adventurous travelers prefer to visit places affected by natural or man-made calamities, simply to explore the nature of the devastation or the resulting effects etc. Additionally, many employers have understood the benefits of employees taking time out from their stressful work schedules at regular intervals. To this end, these employers extend the facilities of company-owned or rented vacation homes to employees, encouraging them to have a rejuvenating vacation and return to work with renewed vigor. Even when it comes to business travel, travel has become so convenient in recent times that working executives can travel domestically for business meetings or for work and return the same day. Thus, we can observe that various factors such as availability of information through the Internet and the worldwide web, climatic, cultural and religious differences in different countries, promotional efforts through marketing and advertising, locations Tourist attraction and places of interest, etc., are major determinants that influence and motivate people to travel and explore. In conclusion, tourism is and will continue to be an evergreen industry. The field of computer science involves a variety of specialized skills that allow students of the study to find jobs as developers of computer software, as programmers of algorithms and applications for use internally and externally through their business, and as designers of computer and video games. As technology and computers have come to the forefront in today's society, the world has prospered economically and socially thanks to email and online classes. However, computer scientists, much like the rest of the human race, are still not satisfied with their progress. They want more. One aspect of computing that needs to be developed is the concept of artificial intelligence, or AI. AI defined is the ability of computers to behave like humans. Specifically, human-level AI gives the computer or system the ability to think like humans and, at the same time, act like humans to the point where people can interact with computers as if they were themselves. people. Once this concept becomes an actual commercial product, the world as a whole will benefit from a more efficient and economically productive workforce. Although technology grew exponentially in the 20th century, the world has yet to see human-scale AI become a reality. There is only potential. In the article “Human-Level AI’s Killer Application; Interactive Computer Games,” by John E. Laird and Michael van Lent, the authors argue that there has been a delay in progress toward human realization. Multi-level AI and research methods need to be evaluated. However, there is evidence for the existence of human-scale AI. In the military, some training programs use simulation, or what AI researchers call "computer-generated forces," in tank training, ground training, and especially pilot training. . The computer generates simulated scenarios of real events to help train officers without risk of injury or, more seriously, death. Researchers could use these simulation programs to help them in their research aimed at developing human-scale AI in their projects, but the problems ofsite search arise because it would be too difficult to access military sites. Furthermore, “the participation of AI researchers in this work entails extremely high costs” (16). Therefore, the article suggests the best alternative when it comes to computer games. The computing world was revolutionized when computer and video games became a major industry in the last quarter of the 20th century. People were starting to see their favorite arcades coming into their homes and going straight to their TVs. Video game consoles were introduced by manufacturers such as Atari, Sega, Nintendo and SNK. Over the years, the large dots that represented the graphics visible on the screen have now become virtual worlds to the point where they almost resemble reality. Current systems include Nintendo GameCube, Microsoft Xbox, and Sony Playstation 2, where the graphics are so sharp that a person could almost mistake a video game for a television program. There are many genres in the world of video games: sports, adventure, role-playing games and so-called god games (the player is responsible for all events in their city or theme park , like SimCity 3000). In the article, the authors study a variety of games such as Doom, Quake, Tomb Raider, Starcraft, Myth, Madden Football, Diablo, Everquest, and Asheron's Call. They explain that researchers will detect and discover different levels of AI involved in all games. So, using the information obtained, they will be able to fully achieve their goal of discovering AI at the human level. As the article continues, the authors include a list of six or seven reasons why using computer games is the right solution for developing human-level AI. “First, computer game developers are beginning to recognize the need for human-level AI. Human-level synthetic characters are playing an increasingly important role. in many computer game genres and have the potential to lead to completely new genres. Second, the computer gaming industry is very competitive, and an important component of this competition is technology that is often mentioned as the next technology that will improve gaming and video games. determine which games are successful. Thousands of new computer games are written each year with an overall development time of nine months to two years, so technological advances spread rapidly throughout the industry. Already, many computer games are marketed based on the quality of their AI. This area is one where AI will have a significant impact. Third, game developers are tech savvy and work hard to stay up to date with technology. AI programmer is already a common job title on game development teams. Fourth, the gaming industry is vast. In terms of gross revenue, the video game industry is larger than the movie industry. Fifth, computer game hardware is going to provide cheap and high-end computing power for AI in computer games over the next few years. next five years. Newer 3D PC video cards and next-generation consoles, such as Sony's Playstation 2 and Microsoft's X-box, are moving the entire graphics pipeline out of the increasingly powerful central processing unit , freeing it up for AI. It's not at all unthinkable that in five years, game consoles will have processors dedicated to AI: we just have to tell them what we need. Sixth, computer games need help from academic AI. The current focus in AI.