The Super Bowl is considered one of the most watched television events in United States history. It has been around for a very long time and is where two major leagues compete after winning the conferences. As a result, many companies are removing control over the many audiences that watch the Super Bowl, resulting in the commercials being watched more than the Super Bowl itself. Many of these advertisements not only highlight the benefits of their product, but also appeal to the harms. The vast majority of people can undoubtedly help these companies sell their products by researching the benefits of it all. Pepsi is known for its relevant and distinguished Super Bowl commercials and this year's commercial was no exception. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay For a very long time, Pepsi and Coca-Cola have been rivals and in the city of Atlanta, Coca-Cola leads the pack. Yet Pepsi sponsored the Super Bowl and brought in the likes of Cardi B., Steve Carell and Lil Jon. Too many crowd enumerations by advertisers when promoting their brand are essential to respond accurately to their enumerations. The selling price of their brand as well as the cost of running their Super Bowl ads are also very important to advertisers. This year's Super Bowl ads made little to no criticism of politics and were heavy on the celebrity spokesperson. Pepsi played it safe with this year's ad not adding any controversial narrative, focusing only on the main point they were trying to make, which was that Pepsi is better than Coca-Cola. Pepsi suggested that you can never go wrong in this matter. For people, the ad was mostly about the simple message they were trying to get across, but there's more to it than just being ok. There is a greater meaning behind all of this. Pepsi also sponsored the halftime show this year. Cardi B. exemplifies current pop culture while Steve Carell and Lil Jon exemplify past pop culture. Cardi B. and Lil Jon are both rappers, but Cardi is the more influential. While Carell, who is an actor/actor/writer/director and who is also very well known thanks to the series “The Office”. Cardi appeals to a younger audience, Lil Jon and Steve Carell simultaneously appeal to different age groups. Cardi is one of the most notable artists in the industry who attracts young people with her successful music. She is also the best rapper of the century. Not to mention, people can easily relate to her as she describes that she is also going through the same thing that other people are going through, unlike other celebrities who make everything perfect. On the other hand, Carell is well known for his role as gaffe-prone boss Michael Scott in America's take on The Office. Lil Jon was the leader of the band that went multi-platinum. Lil Jon was also an Atlanta-based DJ, well known for implementing and endorsing a hip-hop technique called "crunk." This commercial begins with a restaurant waiter asking a customer that "Pepsi was okay", attributed to Coca-Cola being an exceptional choice, where Steve Carell comes to Pepsi's defense and asks all these questions; “Is a shooting star okay?” Are the puppies okay? Is a small child's laughter acceptable? Shortly after, Lil Jon chimed in with an "Okay," followed by Cardi B in a sequined jacket and a fearless "OKURRR," then Carell.